By Tom Kitson
So you've been reading around on the internet in an effort to increase your knowledge and find a way to get your company near the top of Google. If you're not an expert you're likely looking for SEO services from a reputable company. But how do you find them? There are a seemingly endless number of them, where do you begin?Try searching for 'best SEO company' in Google right now. Are the companies that come up actually the best? Here are a number of ways that you can begin to narrow down your list of potential companies and find the right SEO services for your business.
Older is usually better
There are an endless stream of new companies starting up in the SEO field. These new companies may have some great ideas, but have they been tested? The odds are usually stacked against them as SEO is one of those skill-sets that is developed over time.
Look for an SEO firm that has been in business for a few years. They'll likely have built up a portfolio of past projects and they'll list them on their website in most cases. Have a look through them and try to contact one or two to verify the claims that are being made.
Take the time to learn on your own before diving in
Would you go out and buy the first used car that was within your price range without reading up on a little bit of literature first? Of course not! Take the time to learn about the basics of SEO first. Learn about things like algorithm changes, link building and the difference between SEO and social media management.
Once you have the basics down you'll be able to ask intelligent questions of your SEO services company such as:
How have you adapted to Google Panda and Penguin?
What sort of reports and data can you supply me to measure results?
Are your back-links white hat compatible with Panda/Penguin?
What have you done for other clients of your who are in my industry?
Asking the right questions, and being knowledgeable about the answers, are your surest bets to protecting yourself and your business.
Don't get caught up in rankings
Man people engage with companies for SEO services and have the only goal of getting a high rank for certain keywords. So they get those rankings and what happens? Nothing! Their visitors barely rise, their engagement stays flat and conversions remain level.
What happened? A number of factors could be coming into play. For starters, it is likely that they are ranking for the wrong keywords. If you sell toilets, but you rank well for toilet brushes, this will not benefit you.
Another problem is that you have upgraded your SEO, but not your website. Bringing in new traffic means handling new traffic appropriately. Having a plan for the sales funnel and clearly establishing the goal of your website is a very important step, perhaps even more important than any SEO services.
Tom Kitson works for Square Social. Square Social are a Social Media Marketing company, SEO and content marketing company. In his spare time Tom enjoy blogging and sports.
By Tom Kitson
So you've been reading around on the internet in an effort to increase your knowledge and find a way to get your company near the top of Google. If you're not an expert you're likely looking for SEO services from a reputable company. But how do you find them? There are a seemingly endless number of them, where do you begin?Try searching for 'best SEO company' in Google right now. Are the companies that come up actually the best? Here are a number of ways that you can begin to narrow down your list of potential companies and find the right SEO services for your business.
Older is usually better
There are an endless stream of new companies starting up in the SEO field. These new companies may have some great ideas, but have they been tested? The odds are usually stacked against them as SEO is one of those skill-sets that is developed over time.
Look for an SEO firm that has been in business for a few years. They'll likely have built up a portfolio of past projects and they'll list them on their website in most cases. Have a look through them and try to contact one or two to verify the claims that are being made.
Take the time to learn on your own before diving in
Would you go out and buy the first used car that was within your price range without reading up on a little bit of literature first? Of course not! Take the time to learn about the basics of SEO first. Learn about things like algorithm changes, link building and the difference between SEO and social media management.
Once you have the basics down you'll be able to ask intelligent questions of your SEO services company such as:
How have you adapted to Google Panda and Penguin?
What sort of reports and data can you supply me to measure results?
Are your back-links white hat compatible with Panda/Penguin?
What have you done for other clients of your who are in my industry?
What sort of reports and data can you supply me to measure results?
Are your back-links white hat compatible with Panda/Penguin?
What have you done for other clients of your who are in my industry?
Asking the right questions, and being knowledgeable about the answers, are your surest bets to protecting yourself and your business.
Don't get caught up in rankings
Man people engage with companies for SEO services and have the only goal of getting a high rank for certain keywords. So they get those rankings and what happens? Nothing! Their visitors barely rise, their engagement stays flat and conversions remain level.
What happened? A number of factors could be coming into play. For starters, it is likely that they are ranking for the wrong keywords. If you sell toilets, but you rank well for toilet brushes, this will not benefit you.
Another problem is that you have upgraded your SEO, but not your website. Bringing in new traffic means handling new traffic appropriately. Having a plan for the sales funnel and clearly establishing the goal of your website is a very important step, perhaps even more important than any SEO services.
Tom Kitson works for Square Social. Square Social are a Social Media Marketing company, SEO and content marketing company. In his spare time Tom enjoy blogging and sports.
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