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Saturday, November 30, 2013

Search Engine Optimization Explained

By Marcus Ryan


There are many blueprints and guides that are supposed to help you gain better rankings on Google. The truth is if you want to understand search engine optimization you need to start from the beginning. For example one of the very first things you should do is your keyword research, properly researching for the best keywords that apply to your site. In this article you'll find tons of tips to help you with seo.

Writing the content of your site is crucial to getting indexed for the keywords you want, this is even more important in the homepage of your website because web crawlers land on this page first. The content of your homepage should be around 500-1,000 words and we recommend that you add your main keyword at least 2-3 times to get your site indexed a lot faster.

Anchor texts are specially important these days, your anchor texts profile should be well balanced between all your relevant keywords. If you link to your main keyword too much through anchor text it could affect your rankings negatively, which is why your profile should be mainly relevant keywords and variations.

Now in case you also have a blog on your website we recommend you follow the same optimization guidelines for each individual post. For example adding the targeted keyword in your post's URL, adding and optimizing meta tags, tittles and keywords just to mentioned a few.

There are many benefits in being ranked on Google for competitive search terms, this is specially true if you own a business since it can save you a lot of money in advertising. If you have a local business being listed on the first page of Google will put you ahead of your competition and it could increase your profits by 75% or more.




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