The promotional video is the most amorphous type of video you can create. As the name implies, this type of video promotes...something, anything! It could be a business, a product, an event or even just aiming to raise a brands profile. Confusion is also compounded by the fact that people use the terms promotional video and corporate video interchangeably.
To begin with, the promotional video can take any stylistic form. However, to reach as many eyeballs as possible and create some sort of return, no matter how soft the sell is, the videos content must be universal enough to appeal to as many people as possible.
It should do this by being light enough to keep them engaged and then encourage some sort of response from the viewer at the end. You could argue that promotional videos have a lot in common with the regular televisual advert, however, online you're not restricted to the 30 second slot so your videos can also be supplemented by talking heads or positive testimonials.
However, one mustn't get too carried away with the lack of enforced timescale - attention spans online remain short and indulgence in branded and commercial video content is rare. This is why it is important to retain a light, soft sell approach in order to capture the attention of online audiences and where possible entertain while promoting.
To conclude, the promotional video for your business should be designed to be a light, engaging product. It should be clear what is is promoting but without forcing your viewer to buy buy buy! The soft-sell approach should ideally be coupled with an innovative and clever concept that will encourage web-savvy viewers to share your video and increase your audience reach.
In the next set of articles we'll take a look the structure and definition of alternative video marketing formats that you can use to raise the profile of your business online, engage with new customers and of course, sell more.
To begin with, the promotional video can take any stylistic form. However, to reach as many eyeballs as possible and create some sort of return, no matter how soft the sell is, the videos content must be universal enough to appeal to as many people as possible.
It should do this by being light enough to keep them engaged and then encourage some sort of response from the viewer at the end. You could argue that promotional videos have a lot in common with the regular televisual advert, however, online you're not restricted to the 30 second slot so your videos can also be supplemented by talking heads or positive testimonials.
However, one mustn't get too carried away with the lack of enforced timescale - attention spans online remain short and indulgence in branded and commercial video content is rare. This is why it is important to retain a light, soft sell approach in order to capture the attention of online audiences and where possible entertain while promoting.
To conclude, the promotional video for your business should be designed to be a light, engaging product. It should be clear what is is promoting but without forcing your viewer to buy buy buy! The soft-sell approach should ideally be coupled with an innovative and clever concept that will encourage web-savvy viewers to share your video and increase your audience reach.
In the next set of articles we'll take a look the structure and definition of alternative video marketing formats that you can use to raise the profile of your business online, engage with new customers and of course, sell more.
About the Author:
For more information, sign up to Ryan's video marketing course, then visit Retina Burn for the best video marketing examples, just click here.
No comments:
Post a Comment