Marketers are slowly saying 'rest in peace' to content marketing. The algorithm changes that Google has implemented now require that any paid link must have a nofollow tag. Value has dwindled in the promotions that brands have grown accustomed to.
What value does a sponsored link provide if the PageBoost rank is irrelevant? It is common knowledge that brands only use online promotions to increase their rankings in the search engines. When marketers focus all of their time and energy on SEO efforts, they miss out on the bigger issue at hand. The new type of SEO is not only about search engine results and traffic generation, revenue and engaging the brand is also very important.
Something else which the no follow links help out is they tend to help avoid spammers from taking over a website. Since the no follow links are not going to help get websites ranked, the spammers tend to avoid posting to these websites. So the search engines will also hold the sites in higher regard because of this aspect as well.
While most of the time an Internet marketer will want to avoid no follow links, they need to realize these can help them in getting the search engines to realizing they are not just trying to increase their rank by getting more links. Instead, these links are going to help the websites rank higher because the site is not going to be seen as trying to game the system.
It can almost become insulting to try and deceive the target market and lead to reduced traffic because the content should be professional and well put together. The days of winging it and going with anything are long gone.
What value does a sponsored link provide if the PageBoost rank is irrelevant? It is common knowledge that brands only use online promotions to increase their rankings in the search engines. When marketers focus all of their time and energy on SEO efforts, they miss out on the bigger issue at hand. The new type of SEO is not only about search engine results and traffic generation, revenue and engaging the brand is also very important.
Something else which the no follow links help out is they tend to help avoid spammers from taking over a website. Since the no follow links are not going to help get websites ranked, the spammers tend to avoid posting to these websites. So the search engines will also hold the sites in higher regard because of this aspect as well.
While most of the time an Internet marketer will want to avoid no follow links, they need to realize these can help them in getting the search engines to realizing they are not just trying to increase their rank by getting more links. Instead, these links are going to help the websites rank higher because the site is not going to be seen as trying to game the system.
It can almost become insulting to try and deceive the target market and lead to reduced traffic because the content should be professional and well put together. The days of winging it and going with anything are long gone.
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