With so many marketplaces to take into account, as far as the online world is concerned, I have no doubt that Amazon stands out. The amount of items to be seen is tremendous, to say the least, and the fact that the prices are especially attractive cannot be overlooked. To me, Amazon is the perfect example to look to when it comes to the increased level of appeal of online shopping as opposed to retail. Any online marketing company, though, should look at Amazon and how it has worked with Twitter.
During this past Monday, it was announced that Twitter would be working in tandem with Amazon in order to make matters more user-friendly for shoppers. Now, Twitter users have the ability to add Amazon products to their shopping carts on the site. This is done through replying to tweets which feature the products in question, adding the hashtag #AmazonCart as well. Prior to doing this, though, you have to make it a point to link your Amazon account to your Twitter account; it will not work otherwise.
One of the first thoughts that I had, in response to this news, is just how handy this particular application can be. Users desire accessibility when it comes to various apps, whether they are designed for social media or shopping purposes. The tandem of Amazon and Twitter is an interesting one on paper and it seems to work well in execution. A partnership such as this, in my view, is one that can only help both names in the long term; any online marketing company would be able to agree.
As firms along the lines of fishbat will be able to tell you, e-commerce is practically essential in this day and age. More and more people are moving away from buying items in retail - whether it's a matter of price, accessibility - or what have you and Twitter saw the appeal in a move such as this. When people purchase items over the Internet, if it isn't eBay, an online marketing company may turn to Amazon for said purpose. This can only benefit those with Twitter accounts in the long term.
I am of the opinion that this particular feature has a tremendous amount of potential to consider. Accessibility is the essential component, to say the least, and companies have to understand that their efforts have to be able to make matters easier for their consumers. As a result, the partnership of Amazon and Twitter, in this regard, makes sense and I believe that there is room for it to grow in time. It's just a matter of how much both companies want to put forth.
During this past Monday, it was announced that Twitter would be working in tandem with Amazon in order to make matters more user-friendly for shoppers. Now, Twitter users have the ability to add Amazon products to their shopping carts on the site. This is done through replying to tweets which feature the products in question, adding the hashtag #AmazonCart as well. Prior to doing this, though, you have to make it a point to link your Amazon account to your Twitter account; it will not work otherwise.
One of the first thoughts that I had, in response to this news, is just how handy this particular application can be. Users desire accessibility when it comes to various apps, whether they are designed for social media or shopping purposes. The tandem of Amazon and Twitter is an interesting one on paper and it seems to work well in execution. A partnership such as this, in my view, is one that can only help both names in the long term; any online marketing company would be able to agree.
As firms along the lines of fishbat will be able to tell you, e-commerce is practically essential in this day and age. More and more people are moving away from buying items in retail - whether it's a matter of price, accessibility - or what have you and Twitter saw the appeal in a move such as this. When people purchase items over the Internet, if it isn't eBay, an online marketing company may turn to Amazon for said purpose. This can only benefit those with Twitter accounts in the long term.
I am of the opinion that this particular feature has a tremendous amount of potential to consider. Accessibility is the essential component, to say the least, and companies have to understand that their efforts have to be able to make matters easier for their consumers. As a result, the partnership of Amazon and Twitter, in this regard, makes sense and I believe that there is room for it to grow in time. It's just a matter of how much both companies want to put forth.
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