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Saturday, April 12, 2014

What Are Some Good Niche Marketing Strategies For 2014

By Nazar Bryant


One of the best ways for a firm to succeed in the current marketing arena is to identify with a niche of people who are looking for the product or service that you have to offer. The secret to marketing this niche is to devise a very tight targeting strategy that finds individuals and groups that are hungry for your product.



Facebook has an amazing process for running ads and narrowing the demographics so finite, that it is amazing. This is a great way to build a list that can be marketed to on a regular basis.

You can set up a business page on Facebook, showcasing your firm and your product, and then market from posts on that page, and the business page will serve as a landing page for any comments and posts that people will use.

Listening to those customers becomes imperative in the modern age for those who want to see results that will last. Conversions are only possible for those who are willing to listen and understand where the customer is coming from. Even listening a little bit is more than what other businesses do. This is what is often required to move ahead of the competition.

Targeting Carefully: Find the gaps in the target market instead of joining the crowd. Those gaps are often the most lucrative spaces in the market and are the ones that are toughest to fill.

Nearly 60 per cent of all Internet searches are now being conducted by mobile devices. If you are not set up with a mobile website highlighting your services, then you could be missing out on 60 per cent of a new market. You should act now to get these new ideas off of the drawing board and into reality while they are still hot!




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