Businesses rely on online presence and one way of achieving this is through Facebook. Getting Facebook page indexed in Google can be a challenge. Facebook pages in their default state are pretty worthless but you can customize your page with an almost unlimited number of applications (apps) and third party tools. You absolutely should customize your page to set you apart from ordinary and boring fan pages and to establish your brand online.
If a company is looking to be found in search engines, it won't happen with a Facebook page. You cannot apply SEO to it and Google and the other search engines cannot index or find your page. Organic SEO traffic is eliminated right off the bat. On the other hand, with a real domain and website, SEO techniques can be applied properly and your website can be found in the search engines. SEO companies should know, they do it everyday.
A Facebook page does allow you to create images and insert all of your relevant information about your company's products and services. You can do specialized programming with it such as HTML and FBML (Facebook markup language, similar to HTML). But overall, you must still work within the confines of the page and are not allowed full 100% customization control over the look of the page.
Here's a quick example: Title: Facebook fan page name Meta Description: FB fan page name & About page Try including Facebook fan page name in your H1, H2 tags. Google loves pages that post links and use keywords in your status. Make sure that you link to relevant content as Google will penalise you if not. Include the URL in the text of your status and use the attach link in the Facebook publisher.
More obviously including contact details and a link to the relevant website is a must. Many people forget completely to do this and suffer as a consequence. Also indexing for local search engine results is imperative for Facebook SEO. Inbound links to your Facebook fan page from other sources including your website, YouTube etc. will help you get ranked higher in search engines. Make sure you link back from you Twitter profile and use a share box on your website.
If a company is looking to be found in search engines, it won't happen with a Facebook page. You cannot apply SEO to it and Google and the other search engines cannot index or find your page. Organic SEO traffic is eliminated right off the bat. On the other hand, with a real domain and website, SEO techniques can be applied properly and your website can be found in the search engines. SEO companies should know, they do it everyday.
A Facebook page does allow you to create images and insert all of your relevant information about your company's products and services. You can do specialized programming with it such as HTML and FBML (Facebook markup language, similar to HTML). But overall, you must still work within the confines of the page and are not allowed full 100% customization control over the look of the page.
Here's a quick example: Title: Facebook fan page name Meta Description: FB fan page name & About page Try including Facebook fan page name in your H1, H2 tags. Google loves pages that post links and use keywords in your status. Make sure that you link to relevant content as Google will penalise you if not. Include the URL in the text of your status and use the attach link in the Facebook publisher.
More obviously including contact details and a link to the relevant website is a must. Many people forget completely to do this and suffer as a consequence. Also indexing for local search engine results is imperative for Facebook SEO. Inbound links to your Facebook fan page from other sources including your website, YouTube etc. will help you get ranked higher in search engines. Make sure you link back from you Twitter profile and use a share box on your website.
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