Most people who have been in business know by now the importance of having a local presence online. People find you online and they will come to your place of business to try you out if you have an attractive and informative website. So many small business owners have hired an internet manager or someone to mind their online presence.
Many small business owners also have a Facebook page to showcase their product or services there as well, as well as a Twitter and Instagram account. Also, many businesses have had their website optimized and had their location optimized on Google places. However, there are a few other things that have come up lately, that make all of the previous items mentioned seem like child's play.
Online experiences must be personalized and customize for each customer. It must be easily obtainable and freely accessible. This is what the public expects now. This poses a challenge for businesses because customers expect instant results. They want information in real time. Businesses know that if they cannot deliver, the customer can easily find another source, another app, to download and get what they want.
You need to be the business that shows up at the top of the list when the family is out shopping and they need a place to eat. What do they do? The search on their smart phone for a place that is family friendly and has good food. If that is you, you need to be the restaurant offering a 20% off coupon that day, so they come in and become a customer.
This technology trend will only continue to grow. Marketers must keep up with the changes to stay ahead of the game. They have to respond to consumers faster than ever before. Consumers want fast and reliable results. If a company can deliver this, they are in good position to lead the pack.
Many small business owners also have a Facebook page to showcase their product or services there as well, as well as a Twitter and Instagram account. Also, many businesses have had their website optimized and had their location optimized on Google places. However, there are a few other things that have come up lately, that make all of the previous items mentioned seem like child's play.
Online experiences must be personalized and customize for each customer. It must be easily obtainable and freely accessible. This is what the public expects now. This poses a challenge for businesses because customers expect instant results. They want information in real time. Businesses know that if they cannot deliver, the customer can easily find another source, another app, to download and get what they want.
You need to be the business that shows up at the top of the list when the family is out shopping and they need a place to eat. What do they do? The search on their smart phone for a place that is family friendly and has good food. If that is you, you need to be the restaurant offering a 20% off coupon that day, so they come in and become a customer.
This technology trend will only continue to grow. Marketers must keep up with the changes to stay ahead of the game. They have to respond to consumers faster than ever before. Consumers want fast and reliable results. If a company can deliver this, they are in good position to lead the pack.
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