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Saturday, April 5, 2014

New Amazon Marketing Strategies For 2014 - Crossover Marketing

By Dirk Wade


Amazon is one of the largest websites on the Internet, one that is highly respected and trusted by people all over the world. Regardless of the type of product that you are trying to find, Amazon will usually have exactly what you need. Often times, they can ship the product to you within just a few days, making it one of the most reliable sources for merchandise on the web.



One of the easiest ways to ensure that you have a high volume of product sales every month is to use the crossover marketing technique. Let's look at how this technique actually works, and how you might implement it to start making a higher percentage on commissions for every Amazon sale.

This technique involves building several different websites, each pertaining to a particular product line sold at Amazon. You are going to focus on one particular niche, and then target all of the manufacturers that make the different products. By doing so, you can cross reference the different products from each of your websites, linking from one site to the other. As long as your websites are on different IP addresses, it will seem very natural to the search engines that you are referencing similar products.

In relation to Amazon, there are specific categories of products in niches that are very much related. By targeting keywords that represent products that are less popular on Amazon, by targeting hundreds of them, through paid advertising, or if you are going to do organic advertising, the volume of visitors will be high enough where you would make a good profit from your efforts.

As a byproduct, they may also purchase the most popular product simply because you got them to Amazon. It is a win-win situation, any strategy that can save you advertising dollars, and also help you generate more cash selling Amazon products in 2014.




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