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Friday, April 11, 2014

New Backlinking Strategies Of 2014 - Variable Anchor Text

By Adam Roell


It is very common for people that are generating backlinks to get most of them from Web 2.0 properties where articles are submitted. In most cases, the resource box will contain a link back to your website from each article that is submitted to these networks and directories.



This is a very good way to create hundreds of backlinks, especially if you are using a service or software program that can automate the process for you. However, a much more powerful way to generate backlinks is to use links from videos. Let's look at the best way to get video links back to your websites in order to boost your search engine positioning.

Why Variable Anchor Text Is Important

Search engines are ever evolving, always looking for patterns that marketers are using to game the system. If you could find one single method that would ensure that every video, website or blog that you had on the Internet jumped straight to number one, you would be able to command a significant amount of money and revenue on the web. For this reason, Google and other search engines are constantly changing their algorithms in order to prevent a handful of people from conquering their system.

Therefore, to be as natural as possible in the eyes of the search engines, it's important to have all of your backlinks from a wide variety of IP addresses. If you are able to get your backlinks over time, on different IPs all over the world, the search engine algorithms will see this as something natural and progressive, and will reward you with a higher positioning in the listings.

Anchor text is a very important part of any solid backlinking campaign. By changing up the keywords that you use for each campaign that you do, you should see a significant improvement in your placement on the search engine listings.




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