On-page SEO is one of the most important components of the search engine optimization process. The best thing about on-page SEO is that it can be 100% controlled by the website owner or webmaster. You decide what elements to put on a page, how to arrange the layout, how to use keywords and what messages to deliver to your audience.
Being totally controllable, it is a must for each SEO professional to know the basic principles of doing it right. If you do it wrong, your competitors will have an advantage right from the start, so your work will be less valuable. Another point to be considered is adopting the semantic markup. This is something that you need to address, so be careful.
As a basic on-page SEO strategy rule, you should be aware that over-optimization may bring you a severe penalty which is very hard to get rid of. This is why you need to keep your keyword density low and use a lot of words, phrases and specialty terms that are related to your main keyword.
Link to related relevant authority websites: An outbound link helps the search engines to determine exactly what your content is all about. So, if you have a website that sells bicycles, link to a page on Wikipedia about bicycles. Put your keyword in the first 100 words: You should put your keywords in the first 100 to 150 words of your blog post. Putting your keyword early in your content complements the title tag perfectly.
Although there are some debates in regard to interlinking within a silo structured website, in most cases, it is appropriate to link back to your primary page. This will help pass link juice to the homepage, and will also help Google and other search engines recognize what your website is about. These strategies should help you improve your overall search engine rankings for not only the main page, but all of the sub pages when using a silo structure.
Being totally controllable, it is a must for each SEO professional to know the basic principles of doing it right. If you do it wrong, your competitors will have an advantage right from the start, so your work will be less valuable. Another point to be considered is adopting the semantic markup. This is something that you need to address, so be careful.
As a basic on-page SEO strategy rule, you should be aware that over-optimization may bring you a severe penalty which is very hard to get rid of. This is why you need to keep your keyword density low and use a lot of words, phrases and specialty terms that are related to your main keyword.
Link to related relevant authority websites: An outbound link helps the search engines to determine exactly what your content is all about. So, if you have a website that sells bicycles, link to a page on Wikipedia about bicycles. Put your keyword in the first 100 words: You should put your keywords in the first 100 to 150 words of your blog post. Putting your keyword early in your content complements the title tag perfectly.
Although there are some debates in regard to interlinking within a silo structured website, in most cases, it is appropriate to link back to your primary page. This will help pass link juice to the homepage, and will also help Google and other search engines recognize what your website is about. These strategies should help you improve your overall search engine rankings for not only the main page, but all of the sub pages when using a silo structure.
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