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Monday, January 27, 2014

Get The Handle On The DIY SEO You Can Do

By Doris Rivas


The work that you do on all of your websites will go to waste if you are not doing a proper job of SEO. That is the Search Engine Optimization that is necessary to get the spider bots the search engines use to love your site a little more. You can pay several very good companies to do this, however, DIY SEO is a great way to understand what is going on and it is actually a lot of fun.

First of all, there two basic categories, or types, of SEO. Most people talk about the stuff you can do on your web pages to get that attention. There are also that SEO that is accomplished off site. Those are things that are done on other sites that point back to your site.

The best place to start is with the domain name. It should be something that is as closely related to the industry or product name as possible. It should have one of the main keywords in it and should also be on a . Com, . Info or . Net TD. It must also be as short as possible and memorable.

Writing the copy for your website is important. There should be plenty of it and it should be grammatically correct as well as spelled properly. Keywords, LSI, or secondary keywords need to be written into all segments of the page. DIY SEO means that you need to do the things that spider bots love to see.

Several of the other items are, in no particular order, the title, the META tags, the header copy and the use of some of the social media gadgets. The title should include the keyword and closely resemble the URL you have established. The META tags should be used to help direct the spider bots to the content in specific ways. Using header one and two sub headings will also be informative to, not only the bots, but for the real people who will be reading your information.

The SEO work that is done off page will be just as important. You need to get the attention of people that might be interested in your offering. You can do this by writing articles and getting them posted in article directories or on other websites related to your industry. By doing this, you are creating back links. These links point back to your main website. These back links can also be established by posting on classified ads pages.

Back links are the key to the SEO you can perform off site. Posting in blogs with helpful hints and tips can get you many back links from a lot of domain names. This is the importance of this strategy. Getting posted on a lot of forums, blogs and other content sites will help keep your link in front of interested people. You might also start a new forum or blog if you have a mind to and that can keep many people busy looking at your websites.

The fun and excitement of DIY SEO can be the thing that puts you on the first page of the search engine results. This is the page that most people look at and it is the one that will help boost your ratings for all other activities. Get some good training in this skill and you will never regret the time spent.




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