It is normal for certain networking sites to gain attention over the course of time and the same can be said about Pinterest. To me, this is one of the very few sites that will be able to catch up with Facebook and Twitter in terms of the popularity face if it is utilized enough. The fact that it has grown so much since its launch speaks volumes. What you probably did not recognize, though, was that it could help companies and a social media marketing coach can show you how.
Pinterest has grown, to say the least, but I do not think people realize the extent of the growth in question. What I have also come to notice is that growth truly did not hit a spurt until January of 2012. It was on this date that it was recognized how the site had doubled its user base. As of now, Pinterest stands tall as a site with much engagement being seen. A fun fact to think about is that the user base of the site is comprised of 80% females.
Of course, one has to wonder what can be done in order to increase business through Pinterest. After all, the idea of pinning pictures is the main focus of the site for many people, so one would have to imagine that companies would have a trickier time navigating. On the contrary, though, engagement can be created with previous fans being contacted. A company could actually go to its other channels - Facebook, Twitter, as well as others if they exist - and find those who are following the brand already.
Once the fans are gained, though, what can be done in order to further interaction with them? Well, a company has to be able to utilize Pinterest in such a way that the graphics which are pinned will be pleasing to the eye. A social media marketing coach understands the importance behind visual engagement and how most people are more likely to focus on graphics as opposed to text. However, do not forget to post comments and replies, both of which are vital in the eyes of authorities like S-M-M-C.
On the surface, Pinterest would not be seen as the best website for the sake of increasing business. However, it seems like just about any networking site can be put to use in this regard as long as there is a user base present. As stated before, Pinterest has grown tremendously over the last couple of years and it goes to show in how many people continually pin images and go about other activities, researching recipes being one such example. Isn't it clear why a social media marketing coach supports it?
Pinterest has grown, to say the least, but I do not think people realize the extent of the growth in question. What I have also come to notice is that growth truly did not hit a spurt until January of 2012. It was on this date that it was recognized how the site had doubled its user base. As of now, Pinterest stands tall as a site with much engagement being seen. A fun fact to think about is that the user base of the site is comprised of 80% females.
Of course, one has to wonder what can be done in order to increase business through Pinterest. After all, the idea of pinning pictures is the main focus of the site for many people, so one would have to imagine that companies would have a trickier time navigating. On the contrary, though, engagement can be created with previous fans being contacted. A company could actually go to its other channels - Facebook, Twitter, as well as others if they exist - and find those who are following the brand already.
Once the fans are gained, though, what can be done in order to further interaction with them? Well, a company has to be able to utilize Pinterest in such a way that the graphics which are pinned will be pleasing to the eye. A social media marketing coach understands the importance behind visual engagement and how most people are more likely to focus on graphics as opposed to text. However, do not forget to post comments and replies, both of which are vital in the eyes of authorities like S-M-M-C.
On the surface, Pinterest would not be seen as the best website for the sake of increasing business. However, it seems like just about any networking site can be put to use in this regard as long as there is a user base present. As stated before, Pinterest has grown tremendously over the last couple of years and it goes to show in how many people continually pin images and go about other activities, researching recipes being one such example. Isn't it clear why a social media marketing coach supports it?
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