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Friday, October 24, 2014

Is Your Business Stalling? Facebook Marketing Is The Answer!

By Clarisa Carreker


Facebook marketing is somewhat self-explanatory in how helpful it is, what with the prevalence of Facebook in every day life. By taking advantage of something that people regularly view in their free time, you can tap into a market that would be hard to reach otherwise. Read these tips to make the most of Facebook marketing.

Update your Facebook page regularly. Do not hesitate to post a new update every morning if you find that your subscribers check Facebook at least once a day. If your subscribers are not likely to check Facebook very often, share a weekly update to avoid flooding them with too many updates.

Watch your grammar, even if you do not feel like it is necessary. You may feel like you can get away with a mistake here and there due to the nature of your business, but this is not true. If you know that your grammar has issues, run everything through a checker before you post it.

One way to target your customers with specific ads is to add your email list to the "custom audience" feature on Facebook. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Only post content on your Facebook page that is relevant to the interests of your target audience. Don't let yourself get caught up in the social aspect and start posting everything you find interesting. Keeping your posts relevant will better engage your audience than having lots of pointless posts.

Consider investing in Facebook Ads. You can pay a fee to have a certain number of targeted Facebook users see your ad. This is an excellent way to get more subscribers for your page. You will get better results if you offer a discount to the new subscribers or organize a giveaway.

If you receive a "like" from someone, give them a special offer. People pay attention to a page with a high number of likes. Try to give a way free items if they are going to 'like' your Facebook page. You can offer a discount on your products or even give a free item. People are more likely to respond to your requests if you give them an incentive that is worth their time.

If you are replying to a comment that was left by a specific user, make sure that you tag the person in your post. You want to get people to come back to your page as much as possible, and tagging is a great way to get someone to return.

Provide exclusive content that is available only to visitors who "Like" your Page. Internet viewers often feel that exclusive content is better than other content simply because it is exclusive. Since a "Like" costs the viewer nothing, they are likely to provide it out of curiosity, and your business benefits from the advertising.

Instead of having the mindset that Facebook is ineffective, you should figure out what it can do to help you. With such a huge audience available, your target audience can be reached. Keep in mind what you've read as you plan out everything.




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