Translate

Wednesday, October 29, 2014

Facebook Is Performing Tests On Its Version Of A "buy" Button With The Help Of Stripe's Technology

By Josiah Bashir


With all the rumors buzzing across the Internet on Facebook competing with for Google with this revamped Atlas, the time has happened finally for this social media site's introduction of the redesigned form of Atlas. This social media site only recently announced their release of an extremely exciting marketing tool. This social website explains that the marketing tool will work on a human-based approach of measurement and marketing in place of the traditional concept for Google.



However, information is available on which company supposedly is providing any workings helping with all tests. The payment startup of Stripe is an exclusive partner with Facebook for this tests. It is worth mentioning this since Stripe at present has gigs with other famous, social sites. As just one example, Stripe also is in partnership with another social media site, namely Twitter with testing its own "Buy" button.

The code of redesigned platform is totally different plus the user interface has been redesigned to today's requirements for data designers and traffickers. Measurement, cross-device marketing and targeting were built into this redesign of Atlas. Businesses will be able to learn how easy it is to evaluate data based on real individuals using different techniques for analyzing and reporting.

Do not regard this platform as an ad network, as this is actually a platform for ad serving. This platform provides a way for media marketers and advertisers not just to design plus buy strategies for use digitally, but also analyze plus improve these the strategies for use in various digital platforms and throughout the entire Internet on a large scale. Atlas is unique to any ad server , which been available for use prior to this time.

These features enable it to be a threat for Google's DoubleClick , which is the current top dog with which to do ad serving. But, Atlas does its specific procedure without overly depending on cookies plus by enabling targeting , which is human-based. Facebook social website reports that users' identities won't be provided to advertisers just the audience and interest information is being provided.

The coding in revamped platform is totally different plus the interface for users that has been updated for the present needs with media designers and traffickers. Targeting, measurement and cross-device marketing are included in this redesign of this feature.




About the Author:



No comments:

Post a Comment