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Sunday, March 31, 2019

Reddit Video Do's And Don'ts Every Long Island Advertising Agency Should Know

By Arthur Williams


In 2018, Reddit announced that videos hosted, on their platform, were viewed 1.4 billion times per month. The growth of video content on this platform should come as no surprise, as most people tend to gravitate toward said content, but it should indicate where business owners should place their focus. Anyone that's looking to achieve Long Island advertising success should be mindful of these do's and don'ts. They will help you generate traction on this platform, from a video standpoint.

If you're planning on developing video content, specifically to be used on Reddit, shorter lengths work better. This is true for virtually any social media platform, as videos only a few minutes in length each perform better. They require less commitment on the part of the user, which reputable agencies like fishbat will tell you, but value won't be lost. Your content will perform, catching the attention of daily Redditors and potential consumers alike.

Next, keep your video content focused. You shouldn't have your videos deviate from their intended purposes, whether it's to sell products, inform current customers, or what have you. If your content lacks focus, not only on Reddit but any form of social media, it's less likely to perform. The average user is likely to deviate from content if it fails to stay on track, which is another tip that business owners should keep in mind.

Now let's discuss a few things that shouldn't be done with Reddit video content, starting with outward promotion. On social platforms like Reddit, users can determine when they're being advertised to, without any further value being presented. Blatant marketing won't fly, which means that business owners will have to be more creative with how they create content. It may take additional effort, on your end, but it will pay off.

Your video content may not be entirely genuine, either, which can negatively impact the success you see on Reddit. Most of this social network's user base is comprised of young people, who are more likely to gravitate toward businesses that are transparent. They like to support establishments that give back to their communities, provide good services, and are actively involved in charities. By showcasing said genuineness, in your content, your ability to reach Reddit's massive user base will be greater.




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