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Friday, March 15, 2019

Fresh Tips On How To Grow Your Blog

By Catherine Parker


There is growing need for individuals and brands to create blogs that can be used to enhance their online presence. However, the reality is that setting up and growing a page are two distinct activities. Experts have provided the latest secrets on how to grow your blog that will work for both individuals and corporate brands. Here are some of the tricks that will transform the page in a flash.

Choose a captivating niche to write or generate content about. Online traffic is usually very specific on topics. People will go online to look for particular information. They want the information to be provided by a trustworthy person. By choosing a niche, you should consider your knowledge and capability to enable you meet the needs of interested parties in the industry.

The website should be professionally designed. The design has an impact on how people interact with any site and how web spiders see a web page. Make the design friendly especially by ensuring that information is easy to identify. Navigating through the pages or topics should be seamless. A professional will guide you on the best design to adapt based on the targets for the site.

Rethink content on the page. While captivating titles will bring traffic to a page, it is content that will keep visitors there. Offer content that is relevant, fresh and captivating to read. It must also be SEO friendly. Further, make it engaging by using dynamic formats like text, videos and images, among others. Return traffic will solely depend on how your content is structured.

Promote the page on different platforms. This includes networking with websites that deal with content that is similar to yours. Social media is also an effective platform to market your page. Beyond social media, you should consider including a link on email marketing campaigns. This is one of the strategies to boost organic traffic.

Keep visitors to the website engaged. You have numerous options and chances of engaging these visitors. It begins by developing content that is interesting and relevant. Give them a chance to comment on activities on the site. A social or professional networking group will also make visitors to feel engaged. It makes them to feel as though they belong to the family. Because of engagement, people always want to return.

Blogs need to be reinvented and renewed on regular basis. The same old style and features are boring. Visitors want to come home to something new from time to time. Adapt fresh designs, presentation and user experience, among other elements. However, the reinvention should be tempered so that it does not appear as though you are rebranding.

Track activity on the blog to guide you on the best step of action. This involves monitoring who clicks on the page, at what time the traffic is high and where this traffic is coming from. Such knowledge helps you to customize content and the page to meet the needs of visitors. Work with an expert to ensure that the investment you make bears desired fruits.




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