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Tuesday, March 5, 2019

Long Island Advertising: The Do's And Don'ts Of Creating Apps

By Arthur Williams


One of the most commonly used types of technology is smartphones. These devices, which are used for everything from finding information to staying in touch with others, can almost be regarded as personal computers of sorts. Long Island advertising experts will agree that the litany of mobile apps helped with this perception. If you're looking to design and publish your own apps, keep the following do's and don'ts in mind.

One of the crucial "do's" of creating apps is to keep the design process simple. After all, you're most likely creating programs for mobile devices that anyone can use. What this means is that if you find your app a bit too complex, chances are that others will feel the same way. Ease of use matters in app design, so by maintaining this mindset, you'll be able to create user-friendly apps that will be positively received by those that download them.

Next, ensure that your apps are up-to-date in regard to security. The best apps are the safest, which probably goes without saying, whether they are used for education, ecommerce, or what have you. Any information that you share online should be kept safe, which is one of the many aspects that these apps can cover. Not only will they treat said information with care, but they will be routinely updated in preparation for any security threats.

Now let's discuss some of the things to avoid in creating mobile apps, starting with a lack of smart branding. One of the rules of creating apps for companies is to stay on brand, from color choices to font styles, as these should reflect the companies in question. This logic is no different from other promotional tools, including online brochures and websites. When everything related to a business is on brand, overall performance will increase.

It's also worth noting button size on your app's interface. As users navigate your program, they should be able to easily move from one section to the next. This is done largely with buttons that can be tapped, swiped, or otherwise accessed. Make note of your app's buttons and see if they can be easily accessed. If it's proving difficult for this to happen, then you may have to go back to the drawing board and make the proper adjustments.




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