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Wednesday, September 10, 2014

Why Facebook Advertising Might Be More Profitable For You

By Arees Furqan


Looking to generate more clicks through Facebook? Try creating a Facebook ad to see how many people make their way towards your website. You'd be surprised at the amount of traffic you can generate by creating one simple chart. There are a lot of people who do not realize the potential that Facebook holds when it comes to finding clients. It does take a bit of time for you to create an ad and to market it, but once you do that then you can essentially reach thousands of people.

The benefit of looking at information like this is that it can help you make a good decision in regard to your advertising budget, and whether or not your particular product or service will sell. By knowing that there is a high probability of more success with Facebook advertising, it will allow advertisers to spend a little more money to find that specific audience and targeted ad spend that will lead to higher profitability.

Branding And Advertising - Another thing that was noted was that people that are trying to promote specific brands, and that were using cross channel marketing, or actually finding high levels of success opposed to the typical siloed approach. Essentially, instead of targeting keywords or people that were directly related to products and services that you have to offer, by marketing to people that were similar, but not the same in regard to demographics and interests, higher profits were actually achieved.

Figure out what type of charts you want to post on Facebook through ads and then create a campaign. Track the progress of your campaign to see how it fairs compared to others. You will surely see a lot more people click and like your Facebook page as a result. The truth is visuals do sell, so make sure that you create an ad of substance that can help showcase whatever it is you are promoting, it can work wonders for your marketing efforts.

The tests that were done with look at a variety of factors including paid search conversions, the amount that people were paying for every click with in the Facebook network, and also the ads that either lead to other pages, or those that were outside of Facebook itself. What they found was that there is a sweet spot that can be obtained when you use this advertising.

This means if you spend too little, or if you are spending too much, your conversions, and your profitability, will suffer. Many people have said this for years such as those that would advertise using five dollars a day opposed to those that were using $20 a day. Those that were spending $50 a day did not have as good of conversions for specific keywords they were targeting opposed to those that were spending half as much.




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