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Monday, September 22, 2014

Facebook Upgrades Its Ads Platform For Events What It Means To You

By Bilal Syed


FaceBook is one of the world's largest social media platforms and its growth will not be stopping any time soon. This is great news for those who run and promote events. After all, they are able to gain access to a wide range of people who are ready to attend after getting an invite. This sounds like a great idea, but it wasn't possible for them to do until recently. FaceBook has changed its features around to accommodate those who promote the events and want to gain access to people who can attend and enjoy the events.

The biggest issue with events is that people miss the notification for them or they don't check which events they have been invited to. They miss out on something because they did not think to check into it. This is hard because people depend on event RSVPs for a head count.

By having the ability to advertise the events in the news feed, more people will see them. This means more people will respond and RSVP to them. This will help with the number of people who go to the events that have been posted.

Facebook ads are clever in that they appear along with the regular news feeds, making them less invasive and more acceptable to audiences. But perhaps the most powerful feature of Facebook ads is the insights that appear with the ad. For example, an ad for a beauty cream would show how many of your friends liked the product. With events, it's practically the same. You are given insights on who among your friends are attending the event and how many people are attending it. And you know how it goes, more people are inclined to attend an event if they see that some of their friends are also going.

They have also recently updated the events page to make it easier to follow. You can now find any events you are a part of as well as the invites you still need to look at. It is also easier to delete an event without having to publicly decline it. Sometimes people get invited to events that they have nothing to do with. This happens when people invite everyone to their event or everyone from their group. This is hard because they do want to get the event out there but might end up with a lot of people who ignore it.

Event pages have been redesigned too. Individual Facebook users now have access to a personal event page that highlights upcoming events, and will also prominently showcase suggested events. These events include not just ones that they have been invited to, but also events that they may be interested in. Recommendations are based on the pages that users like, their location, and even the day of the week.




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