The Millennials, those 18 to 34 year olds are hanging out on all of the YouTube food channels and are driving membership growth on all of the food networks. They simply love watching food and recipe channels, and are having a major effect on what is shown.
Google says that these folks watch more food and recipe videos, by a margin of 30 per cent, over any other group of people, and they are a major force in helping to drive a 280 per cent growth in the subscriptions to food channels over the last year. The 59 per cent growth in YouTube videos watched with food and recipe content has been fueled by the Millennials as social engagement has increased 118 per cent. That is all of the likes, shares, and comments.
Many of the brands are finding great success by focusing their ad campaigns around the topics and content relating to the food shown on the videos. After all, the Millennials are simply adapting to a good thin. They lead busy lifestyles, with raising their families and pursuing their careers, and a video presentation is how they receive much of their information anyway. Has anyone ever heard of a webinar?
The allure of YouTube is simply that more information can be given in a more informative and real life manner, by showing how to accomplish things, as in this case, how to prepare a meal. It is much easier to show someone how to prepare a Thanksgiving dinner, than it is for them just to read about it.
New research tells us that these folks are fueling the foodie culture and they like the ease of learning and procuring from YouTube. They are loyal to brands, passionate, and become highly engaged. No longer are they so much inspired by the cookbook mentality, as they are by "seeing the recipe prepared in action" by the YouTube video.
But why are the youth of today's world running to food channels? There are a lot of theories, but the most popular ones make a lot of sense. The main theory is that most millennials are too poor to cook the foods their parents taught them growing up. Since most youths today can't get jobs in the economy, it's not surprising that they're trying to skimp on the groceries. Most of the food channels on YouTube focus on creating filling, healthy meals on the cheap, which is a huge draw to young people today.
Google says that these folks watch more food and recipe videos, by a margin of 30 per cent, over any other group of people, and they are a major force in helping to drive a 280 per cent growth in the subscriptions to food channels over the last year. The 59 per cent growth in YouTube videos watched with food and recipe content has been fueled by the Millennials as social engagement has increased 118 per cent. That is all of the likes, shares, and comments.
Many of the brands are finding great success by focusing their ad campaigns around the topics and content relating to the food shown on the videos. After all, the Millennials are simply adapting to a good thin. They lead busy lifestyles, with raising their families and pursuing their careers, and a video presentation is how they receive much of their information anyway. Has anyone ever heard of a webinar?
The allure of YouTube is simply that more information can be given in a more informative and real life manner, by showing how to accomplish things, as in this case, how to prepare a meal. It is much easier to show someone how to prepare a Thanksgiving dinner, than it is for them just to read about it.
New research tells us that these folks are fueling the foodie culture and they like the ease of learning and procuring from YouTube. They are loyal to brands, passionate, and become highly engaged. No longer are they so much inspired by the cookbook mentality, as they are by "seeing the recipe prepared in action" by the YouTube video.
But why are the youth of today's world running to food channels? There are a lot of theories, but the most popular ones make a lot of sense. The main theory is that most millennials are too poor to cook the foods their parents taught them growing up. Since most youths today can't get jobs in the economy, it's not surprising that they're trying to skimp on the groceries. Most of the food channels on YouTube focus on creating filling, healthy meals on the cheap, which is a huge draw to young people today.
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