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Sunday, August 31, 2014

Get Noticed - Succeed With Search Engine Optimization

By Halley Rollock


The number of visitors to any website are a very large part of the website's success. If you're selling anything, you need lots of visitors. How many visitors a site gets is very dependent on its search engine rankings. Search engine optimization, or SEO, may boost these rankings. Want to learn more? Read on!

If your website provides a local service, it is important to use the name of the area that you serve as one of your keywords. For instance, use "our Minneapolis pizza" instead of simply "our pizza." This will make it easier for people who live within your particular market to find your site.

Pick the right URL shorteners. You want to make sure the search engine still gets credit for finding you, but some URL shortening companies do not allow that to take place. Search out the right ones that give credit where it is due, and your search engine will thank you.

Submit your site! Many website owners overlook this simple method. Go to the search providers you know and trust, and submit your site to them. Doing this can give you the jump-start you need to start moving to a higher volume of readers. Don't forget to submit to search directories as well.

The inclusion of a site-map page is crucial to any search optimization campaign. It allows you to include more internal links, which can help boost your position in search results. It makes it easier for search engines to find the most important (and relevant) pages on your site. Make sure to keep it small with no more than 50 links on one site-map. As a plus, it makes it easier for the visitors you already have to navigate your website.

Before venturing into the world of optimizing your search engine results, it can be beneficial to learn the lingo. Many terms such as HTML and SERP will come up regularly, and understanding them can be a huge benefit as you grow your page hits. There are many books and websites to help you learn the lingo fast.

Keep an eye on where your site stands in the search engine results. By knowing this, you will be able to tell if any efforts at raising your ranking are working at all. You can also use your referrer log to see how your visitors are arriving to your site and what search terms they are using.

When setting up your site, it is important to add text links on the multiple pages. When using image maps, links for images, or drop down menus, it is important to add text links because the spiders need them to have something to follow. This is important when it comes to the way you rank on the search engine results page.

Start to work now, using a few of these tips. If you don't rush things, you will be a success.




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