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Friday, August 8, 2014

Tips For Choosing Logo Coasters

By Annabelle Holman


Getting your business out there can be difficult. You want to be sure that your marketing is effective and that people can see your advertising. Therefore it helps to look for methods that ensure people look at your advert on a regular basis. A great example of this are logo coasters.

There are several reasons to choose this method of promotion. Business cards are useful to get people in contact with you while flyers are great for letting people know about upcoming events and offers. However they are just one aspect of making people aware of your business.

While business cards allow people to have access to your contact details and flyers are a good way to inform people of your services and upcoming events they are just part of a marketing strategy. There are other options available to you and you need to consider what will work for you.

There are other types of giveaways. However coasters have advantages over other types of giveaways because they will be used more often. For example a jigsaw may be a fun novelty but once it is completed people are unlikely to attempt to complete the jigsaw again or pass it on to someone else.

Coasters have a practical use that other giveaways may not necessarily have. They will be in a home and used every day and often by a number of people every day. With other giveaways such as bags of candy they will get thrown away. Every day people will look at your logo every time they pick up their drink. And if they need your kind of service the chances are your company will be the first people they remember and therefore the first people they speak to, giving you a distinct advantage over the competition!

Another reason is because coasters are practical. A bag of promotional candy will look great but once it is empty that bag of candy is getting thrown away. A coaster will be used regularly and will remain in the home for a much longer period of time. Every time people look at it they will be looking at your company!

In order to take full advantage of this you need the best looking product. Before going to a print company check to ensure you have high resolution images of your logo. If not some companies can do redesigns for you. It may be additional investment but a better image can make all the difference in the long term. It is also important before ordering to check a sample before making a big order because a lot of the time companies will not give refunds on errors that are your fault.

You can find numerous print and design companies online. Some will be available near you whereas others will be based purely online. Both have advantages and disadvantages. Local designers will offer more personal service while online companies will tend to be quicker and more convenient. Whatever you decide remember to look for feedback and compare the options available to you. Remember value for money means getting the best price for quality. Make sure they use good quality materials, that the design looks right as well as the best deal in terms of price. This is how you can ensure you get the best deal for your business.




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