This is the question that many marketers have been asking in recent years. To answer the question in simple terms the answer would be yes and no. This is an interesting response which this article will attempt to explain further. Facebook proponents have often pointed out that it has massive targeting options that are simply not available in Google. They argue that you can target by country, state and even zip code just like Google.
Facebook differs from Google in several ways on how they approach providing targeted traffic to their advertisers. Facebook, since it is a social platform, serves a different kind of visitor than Google does. Facebook users are generally looking first at connecting with friends and family, and do not normally go looking for solutions to their problems from products they could buy. They are most often seeking advice from their social network on what to buy. This can be a challenge to overcome for advertisers.
Many marketing friends of mine use both and they all receive different results from their marketing. Some of my marketing friends prefer Facebook. The other half like Google Adwords. Both Facebook & Google are number one in the PPC type of advertising. PPC stands for Pay Per Click, for those new people who might be ready this article.
When a person visits Facebook, they are looking to connect, and those connections are comprised of related characteristics of their friends, family, and other things they have liked on Facebook. This tends to put people in larger groups, based on demographics, geographic locations, similar things that they like such as music, pets, and so on. Finding the right group to target is the advertiser's goal, and when that target audience is found on Facebook, it can be a gold mine. If a product or service has a strong word of mouth potential, then Facebook can be the best solution. If a person would generally be looking for a specific solution based on a keyword phrase or some question words, then Google will usually work best.
So, deciding on how your potential customers are hunting their answers will determine if Facebook or Google will provide your best solution for targeted traffic. They both work well. They just require a different viewpoint from the advertiser. Both advertising methods utilize a pay per click method, and both have free advertising venues as well. Facebook offers the free Facebook page and Google offers the Google+ Business page. These both offer a great venue that a marketer can use to promote their products and ideas.
Ideally, an advertising campaign should utilize them both in their advertising efforts. Since they both allow for incredible focus on what kind of name will be targeted it is possible to target very specific people with a certain narrow spectrum of what they like.
Facebook differs from Google in several ways on how they approach providing targeted traffic to their advertisers. Facebook, since it is a social platform, serves a different kind of visitor than Google does. Facebook users are generally looking first at connecting with friends and family, and do not normally go looking for solutions to their problems from products they could buy. They are most often seeking advice from their social network on what to buy. This can be a challenge to overcome for advertisers.
Many marketing friends of mine use both and they all receive different results from their marketing. Some of my marketing friends prefer Facebook. The other half like Google Adwords. Both Facebook & Google are number one in the PPC type of advertising. PPC stands for Pay Per Click, for those new people who might be ready this article.
When a person visits Facebook, they are looking to connect, and those connections are comprised of related characteristics of their friends, family, and other things they have liked on Facebook. This tends to put people in larger groups, based on demographics, geographic locations, similar things that they like such as music, pets, and so on. Finding the right group to target is the advertiser's goal, and when that target audience is found on Facebook, it can be a gold mine. If a product or service has a strong word of mouth potential, then Facebook can be the best solution. If a person would generally be looking for a specific solution based on a keyword phrase or some question words, then Google will usually work best.
So, deciding on how your potential customers are hunting their answers will determine if Facebook or Google will provide your best solution for targeted traffic. They both work well. They just require a different viewpoint from the advertiser. Both advertising methods utilize a pay per click method, and both have free advertising venues as well. Facebook offers the free Facebook page and Google offers the Google+ Business page. These both offer a great venue that a marketer can use to promote their products and ideas.
Ideally, an advertising campaign should utilize them both in their advertising efforts. Since they both allow for incredible focus on what kind of name will be targeted it is possible to target very specific people with a certain narrow spectrum of what they like.
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Facebook.com - Hero Tower is a social media site aimed at uncovering the advantages & disadvantages by providing an insightful Hero Tower Review.
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