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Tuesday, July 15, 2014

Article Syndication Is Not As Hard As It Seems

By Bristow William


Not understanding the various elements of article submission could do a lot of harm for your business. Instead of worrying about what you don't know, why don't you build up what you do know, starting with the article submission tips in this article, and taking more interest in those resources offered to help.

Don't fake it! If you are going to write a review of a product, test it first. Readers will be able to tell you are lying and if they can't, they will certainly know when their experiences are nothing like yours. If you are dishonest, you will lose the customers you worked so hard to gain.

Write only for your readers. While a large part of article promotion is appealing to search engines and article databases, if you write your articles for them, you will lose readers. Losing these readers actually will place you lower on search engine lists, essentially having the opposite effect of your original intentions.

Even if you're outsourcing the writing of your site, make sure that you always come across as personal and as original as possible. A good way to go about this, is to write your own page and then send it to a professional for the final touches.

It is important to be patient when employing article marketing tactics. Article syndication is definitely not the quickest sort of online advertising. The benefits take months to make an impact on website traffic figures. One distinct advantage to focus on is that article syndication is a fairly long-term strategy; its traffic-boosting effects linger for a long time after the initial effort is made.

Be personable and friendly in everything you do. Throughout your article, you should always allow your personality to shine through, but do not forget to do this in other forms of communication as well. You should always have the same styles for articles, blog descriptions, comments, emails, and anything else involving another person.

If you are just starting out, choose only one article directory to work with. Look through each of the article directory databases to find out which one would suit you best, and work towards familiarizing yourself. Only using one directory will help you learn the ropes before you dive headfirst into the field.

To connect better with your readers in an article promotion program, focus your article on solving a problem for them. This will give your article an overall purpose and theme, and it will be one that readers appreciate. Not only will a problem-solving article increase your rapport with readers, it will gently nudge them towards buying your products or services.

Make sure that you're always performing net searches to find out which sites are accepting guest content. As an article marketer, you need to constantly check for ways to increase your profile. Try to jump on new opportunities before the other marketers out there step in front of you and flood the market.

Make use of the author's box that comes after your article in the directory. You should take this time to write a good, brief biography about yourself and be sure to include a link back to your site for readers to click on. Use this box as a "call to action" to help you get more traffic to your site from the directories.

Now you are ready to write those articles for the general reader, who will be younger and less informed than your scholarly readers. You have taken note of the kind of language used in the magazine to which you are going to submit your article--language that will interest the reader but not overwhelm them with specialized terminology.




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