Marketing trends have changed drastically over the past half-decade, and more changes are being seen every year. The most dominating marketing trend this year (2014), has been the use of intense graphics to market and advertise products both online and offline. Marketers are employing new tactics of advertising company brands and products through realistic visual effects that have never been seen before. Some of these include:
An infographics takes often complex data and information, and simplifies the knowledge into bite sized pieces that can be easily and quickly understood. These infographics can most often be easily understood by people who have no significant background or comprehension of the data that is being shown. Infographics were found in some of the children's encyclopedias from many years ago. They took an enormous jump in popularity when newspapers, particularly USA Today, started using them in their publication, both in printed format and online.
In the past several years, commercial art design experts have evolved the production of infographics. At this point, even the most complex tasks can be shown in a simplified form with an infographic. This can help a marketer more easily describe what they are selling, and how it helps a potential customer receive the full benefits of that product or service.
When a well designed infographic catches the attention of people, they tend to share the image with their social network and other contacts. An infographic that is shared by just a few people can go viral. That wide distribution can have a huge positive impact on how many visitors (and potential customers) visit a web site. Even a simple graphic can go viral, especially if the infographic distills a common issue or problem into a series of visual and quick to comprehend steps to solve the problem. A website that is the target of the infographic link can benefit without any real cost other than the design and creation of the image.
There are several web sites that can help in the design of an infographic, but most often a specially trained artist or designer will be most helpful. They can take the exact requirements of what needs to be conveyed, organize them into a clear design, and get the image created, completely customized to the needs of the marketer. Start using infographics today in your 2014 marketing efforts, and join the trend that has proven to be successful.
Marketing materials that tell short stories have been more popular than ever. Popular culture has been embracing things like Vine, which popularizes videos only seconds long that tell a full story with no fluff. Short, quick advertising is very effective in grabbing attention just long enough to tell a story about your product. Infographics that cleanly display information and statistics are growing in popularity. It can be very effective to show a few pie charts and graphics with interpretations of that information filling in the margins. Cleanly presented information that can be taken in at a glance is a huge trend of 2014.
An infographics takes often complex data and information, and simplifies the knowledge into bite sized pieces that can be easily and quickly understood. These infographics can most often be easily understood by people who have no significant background or comprehension of the data that is being shown. Infographics were found in some of the children's encyclopedias from many years ago. They took an enormous jump in popularity when newspapers, particularly USA Today, started using them in their publication, both in printed format and online.
In the past several years, commercial art design experts have evolved the production of infographics. At this point, even the most complex tasks can be shown in a simplified form with an infographic. This can help a marketer more easily describe what they are selling, and how it helps a potential customer receive the full benefits of that product or service.
When a well designed infographic catches the attention of people, they tend to share the image with their social network and other contacts. An infographic that is shared by just a few people can go viral. That wide distribution can have a huge positive impact on how many visitors (and potential customers) visit a web site. Even a simple graphic can go viral, especially if the infographic distills a common issue or problem into a series of visual and quick to comprehend steps to solve the problem. A website that is the target of the infographic link can benefit without any real cost other than the design and creation of the image.
There are several web sites that can help in the design of an infographic, but most often a specially trained artist or designer will be most helpful. They can take the exact requirements of what needs to be conveyed, organize them into a clear design, and get the image created, completely customized to the needs of the marketer. Start using infographics today in your 2014 marketing efforts, and join the trend that has proven to be successful.
Marketing materials that tell short stories have been more popular than ever. Popular culture has been embracing things like Vine, which popularizes videos only seconds long that tell a full story with no fluff. Short, quick advertising is very effective in grabbing attention just long enough to tell a story about your product. Infographics that cleanly display information and statistics are growing in popularity. It can be very effective to show a few pie charts and graphics with interpretations of that information filling in the margins. Cleanly presented information that can be taken in at a glance is a huge trend of 2014.
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