Have you had a website for a long time, but it isn't being picked up by Google, Bing, or any other search engine? Maybe you've followed all the Long Island SEO best practices, but are still coming up empty. Whatever the case may be, it's possible that this has to do with your website's crawlability, or lack thereof. For a better understanding of how to enhance this aspect of your site's overall structure, here are a few tips to consider.
To improve your site's crawlability - and reputable names in marketing like fishbat.com will agree - start by prioritizing text. One of the reasons certain sites don't rank, even if they've been around for years, is that they feature little to no text. While it's fine to have images or videos, they shouldn't take priority over the written word. This is what helps search engines read websites, determining where they should rank, so leaving this element of the equation would be a severe oversight.
Another way to make your site more crawlable is to increase its speed. Granted, this may not be easily done if you don't have a sizable budget, but there are a few ways to help yourself. First, be mindful of any links that lead to error or otherwise broken pages. Second, reduce the amount of visual content on each page so that it doesn't take as long to load. By following these steps, you will notice a considerable improvement in your site's performance.
There's also the matter of duplicate content that's worth being discussed, too. It goes without saying that plagiarism should be avoided, but the importance of this value to SEO is arguably greater. One of the reasons a search engine may not index a website is because it detected content that was from another website. By going into your site and revising the content in question, it will become more readable to various search engines.
For those that have been having trouble ranking on Google, or any search engine, crawlability might have been the culprit all along. As you can see, though, there are many ways to improve matters. Everything from your site's content to the pace at which it loads should be accounted for. By making adjustments like the ones detailed earlier, your site's SEO will improve, ensuring that you draw the attention of more visitors in the long term.
To improve your site's crawlability - and reputable names in marketing like fishbat.com will agree - start by prioritizing text. One of the reasons certain sites don't rank, even if they've been around for years, is that they feature little to no text. While it's fine to have images or videos, they shouldn't take priority over the written word. This is what helps search engines read websites, determining where they should rank, so leaving this element of the equation would be a severe oversight.
Another way to make your site more crawlable is to increase its speed. Granted, this may not be easily done if you don't have a sizable budget, but there are a few ways to help yourself. First, be mindful of any links that lead to error or otherwise broken pages. Second, reduce the amount of visual content on each page so that it doesn't take as long to load. By following these steps, you will notice a considerable improvement in your site's performance.
There's also the matter of duplicate content that's worth being discussed, too. It goes without saying that plagiarism should be avoided, but the importance of this value to SEO is arguably greater. One of the reasons a search engine may not index a website is because it detected content that was from another website. By going into your site and revising the content in question, it will become more readable to various search engines.
For those that have been having trouble ranking on Google, or any search engine, crawlability might have been the culprit all along. As you can see, though, there are many ways to improve matters. Everything from your site's content to the pace at which it loads should be accounted for. By making adjustments like the ones detailed earlier, your site's SEO will improve, ensuring that you draw the attention of more visitors in the long term.
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