Search engine optimization is, to many, one of the most complex puzzles in the marketing industries. As you become more familiar with it, however, you'll start to see that it's made up of many smaller pieces. Among the pieces in question is the importance of long-tail keywords, which Long Island SEO specialists will be able to shed light on. Here are some of the important questions to ask about the topic at hand, in addition to helpful answers.
"I don't know what long-tail keywords are; what are they?" Simply put, long-tail keywords are phrases that companies use to rank online. These are unique in the sense that they are made up on multiple words, with four often being the limit. Regardless, they tend to be more specific compared to broader terms that are usually one to two words at length. Nonetheless, long-tail terms are still useful, as reputable names such as www.fishbat.com will attest.
"What can long-tail keywords offer compared to short-tail ones?" Long-tail keywords are beneficial in the sense that there is less competition to be had. This is ideal for newer brands that are attempting to establish themselves online. Furthermore, long-tail terms will allow companies to build more links, which makes for more diverse portfolios. The more varied that backlinks are, the higher the companies associated with them will rank.
"How targeted can long-tail keywords be?" Depending on what your business entails, the long-tail keywords you go for can be as highly targeted as you like. For example, if you run a real estate agency in Long Island, you may want to focus on appealing to consumers within your area. For this reason, it would make sense to go after terms such as 'New York real estate agency' or 'real estate firms in New York.' This level of targeting can make one's SEO efforts more impactful.
"Can I rely only on long-tail keywords?" While it's possible to do so, it may not be in your best interest if your focus is on long-term SEO. You should have a mix of different keywords, short and long, that will allow you to obtain as much search engine real estate as possible. What this means, though, is that you'll have to invest more time and money in content and ads as well. If you're able to do so, though, the keywords you implement will pay off.
"I don't know what long-tail keywords are; what are they?" Simply put, long-tail keywords are phrases that companies use to rank online. These are unique in the sense that they are made up on multiple words, with four often being the limit. Regardless, they tend to be more specific compared to broader terms that are usually one to two words at length. Nonetheless, long-tail terms are still useful, as reputable names such as www.fishbat.com will attest.
"What can long-tail keywords offer compared to short-tail ones?" Long-tail keywords are beneficial in the sense that there is less competition to be had. This is ideal for newer brands that are attempting to establish themselves online. Furthermore, long-tail terms will allow companies to build more links, which makes for more diverse portfolios. The more varied that backlinks are, the higher the companies associated with them will rank.
"How targeted can long-tail keywords be?" Depending on what your business entails, the long-tail keywords you go for can be as highly targeted as you like. For example, if you run a real estate agency in Long Island, you may want to focus on appealing to consumers within your area. For this reason, it would make sense to go after terms such as 'New York real estate agency' or 'real estate firms in New York.' This level of targeting can make one's SEO efforts more impactful.
"Can I rely only on long-tail keywords?" While it's possible to do so, it may not be in your best interest if your focus is on long-term SEO. You should have a mix of different keywords, short and long, that will allow you to obtain as much search engine real estate as possible. What this means, though, is that you'll have to invest more time and money in content and ads as well. If you're able to do so, though, the keywords you implement will pay off.
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