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Monday, April 22, 2019

Long Island Advertising: What To Ask Regarding Tiktok

By Paula Hess


One of the media programs that have become quite popular as of late is TikTok. Whether you've only heard about it, seen it online, or actively used it yourself, there's no denying the momentum that this platform has seen. In fact, you may be looking to utilize it to bolster your Long Island advertising efforts. To get the most out of TikTok, though, here are some of the questions that are worth being asked.

"What is TikTok, anyway?" TikTok is a mobile app that was released in 2016. Essentially, it's used to record short videos, which isn't unlike Snapchat or the now-defunct Vine. TikTok focuses largely on content where users lip sync, whether it's to music or comedy skits. While these details would lead one to believe that TikTok is an entertainment platform, companies such as fishbat can attest to the business potential it wields.

"Is lip syncing all there is to TikTok?" While this seems to be the main type of content on TikTok, it's far from the only one. It's not uncommon for videos featuring feats of athleticism to be shared through the platform. If you're a gymnast, personal trainer, or what have you, perhaps there is an audience for you to find on TikTok. In other words, this platform is more versatile than it's given credit for, which makes it that much more of a viable platform if it continues to grow.

"Which demographics are most active on TikTok?" When it comes to demographics, there are many interesting tidbits to share. First, as a Chinese app, TikTok has seen worldwide popularity since its launch in 2016. It is also used mostly by those in the early to mid-20s, which lends credence to the idea that this is a 'younger' app. These are just a few details, but they should give business owners a general understanding of the audience this app attracts.

As you can see, there is quite a bit to learn about TikTok, from its overall premise to the groups that it attracts. Even if you're not into the prospect of recording yourself lip-syncing to a song you like, you may still want to keep an eye on it. TikTok's growth seems continuous, so to simply ignore it would be nothing short of an oversight. By focusing on said platform in the long term, you may be able to capitalize on opportunities you wouldn't have otherwise.




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