Before you kick off your SEO campaign, you have to take part in a process known as keyword research. Without said process in place, you won't be able to figure out which terms of focus on during content creation. Fortunately, keyword research isn't as painstaking a process as you might believe. Here are a few do's and don'ts from Long Island SEO companies that will hopefully make this level of research easier for you.
DO keep a local focus in mind. First and foremost, SEO strategies should be designed with local focuses in place. One of the reasons for this, according to names like fishbat.com, is that it can help even the smallest of brands rank quicker. For example, a bakery that's located in Miami want to hone in on terms like "bakeries in Florida." While this is just one example, it should give you a general view of what local SEO entails.
DON'T forget to consider keyword volume. Keywords are not treated the same, as they will vary in terms of search volume. In other words, the more that people search for a particular term, the greater the volume of said term will become. You shouldn't waste your time with keywords that don't exactly stack up in this respect. After all, your SEO time is valuable, meaning that it should be invested wisely.
DO recognize that some keywords are more seasonal than others. While this largely applies to ecommerce, this logic can be attributed to any company you can think of. Believe it or not, there are many keywords that fail to perform consistently year round. For example, SEO for resorts and hotels will see tremendous spikes during periods where most people are off of work. However, their traffic may be stagnant the rest of the time. Seasonal SEO affects businesses in a number of ways, but its presence must be noted.
DON'T shift your efforts so hastily. If your keywords fail to perform in the first few weeks, you should know that this is perfectly normal. One of the cardinal rules regarding SEO is that it takes a few months to generate substantial results. What this means is that you cannot shift your efforts so hastily, using different keywords than the ones you initially settled on. Stick with your current strategy and it will eventually pay off.
DO keep a local focus in mind. First and foremost, SEO strategies should be designed with local focuses in place. One of the reasons for this, according to names like fishbat.com, is that it can help even the smallest of brands rank quicker. For example, a bakery that's located in Miami want to hone in on terms like "bakeries in Florida." While this is just one example, it should give you a general view of what local SEO entails.
DON'T forget to consider keyword volume. Keywords are not treated the same, as they will vary in terms of search volume. In other words, the more that people search for a particular term, the greater the volume of said term will become. You shouldn't waste your time with keywords that don't exactly stack up in this respect. After all, your SEO time is valuable, meaning that it should be invested wisely.
DO recognize that some keywords are more seasonal than others. While this largely applies to ecommerce, this logic can be attributed to any company you can think of. Believe it or not, there are many keywords that fail to perform consistently year round. For example, SEO for resorts and hotels will see tremendous spikes during periods where most people are off of work. However, their traffic may be stagnant the rest of the time. Seasonal SEO affects businesses in a number of ways, but its presence must be noted.
DON'T shift your efforts so hastily. If your keywords fail to perform in the first few weeks, you should know that this is perfectly normal. One of the cardinal rules regarding SEO is that it takes a few months to generate substantial results. What this means is that you cannot shift your efforts so hastily, using different keywords than the ones you initially settled on. Stick with your current strategy and it will eventually pay off.
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