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Monday, August 29, 2016

Lounge Lizard: The Do's & Don'ts Of Ecommerce

By Arthur Williams


There's no denying the importance of ecommerce in the digital age we live in today. Its ability to sell varied products to a wider audience cannot be overlooked, which is why most businesses adopt it in certain forms. Lounge Lizard can tell you all about what makes an ecommerce platform stand out. To better understand how to go about this, on your end, here are a few do's & don'ts that you should follow.

DO keep things streamlined. One of the most important things to know about ecommerce is that a streamlined nature makes all the difference. A platform of this nature should be easy to use, which goes without saying, and the fact that it can keep clutter to a minimum must not be overlooked. As a matter of fact, most websites are built with a streamlined nature in mind. It would be a mistake not to follow suit.

DON'T underestimate social media capabilities. One of the most noteworthy aspects of social media is the sheer number of people you can reach. You have to keep in mind that when you reach people, you stand a greater chance of turning them into customers. It's simply a matter of how much you're willing to focus on social channels like Facebook and Twitter. If you put in the work, though, it'll pay off well on the ecommerce side of things.

DO include a number of payment options. Next, you should be mindful of the different payment options that your ecommerce platform allows. The bigger credit and debit cards matter, as does the possibility of PayPal. These are just a few ways to help your platform grow, as any website or mobile app developer will be able to agree. The more options you allow, the more likely it is that people will buy from you.

DON'T overlook the importance of feedback. Lastly, you have to understand that the best ecommerce platforms allow for feedback. When consumers purchase certain products, it's a given that they will want to leave reviews on them as well. This should be the case for your own platform, so open it up to written blurbs and star ratings. By doing so, people will be more comfortable doing business with you in the future.




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