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Thursday, August 18, 2016

Long Island SEO & The Do's And Don'ts Of Choosing Keywords

By Arthur Williams


When it comes to the various processes associated with Long Island SEO agencies, the selection of keywords will rank highly. After all, you want to make sure that certain terms are focused on, since they will help you rank across different search engines. However, selecting the aforementioned terms must be done with care. If you'd like to know how this can be done, keep the following do's and don'ts in mind.

DO focus on the most relevant terms. While it might go without saying, the best keywords are the most relevant to your industry. To expand on this, let's say that you're looking to sell fruit and vegetables on a local basis. You might want to focus on terms like "farmers market," given how closely related it is to your products. Relevance matters when selecting keywords, as companies like fishbat will tell you.

DON'T limit yourself to certain terms. You might be inclined to focus on basic keywords, since they tend to gain the most searches. This doesn't mean that you should limit yourself, though, since Long Island SEO companies might recommend long-tail keywords as well. These might not be searched for as much, but they're easier to rank for and allow you to get your foot in the door from an SEO standpoint. When evaluating keywords, don't limit yourself.

DO consider that you might be ranking for keywords already. Did you know that you might actually show up for certain terms already? A reputable Long Island SEO agency will help you determine which of these terms you show up for on different search engines. From there, you can decide on other words that will be worth focusing on. By doing so, you'll be able to take greater advantage of the search engine optimization services at your disposal.

DON'T expect results with new keywords right away. Search engine optimization is a long-term process, especially for keywords that you're just starting to write for. What this means is that you cannot expect to see results quickly. You have to consistently implement them into the content you produce, since this is what will create the aforementioned results. If you find that this process is taking long to work, give it some time.




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