4th Generation Communications is probably one of the industries movers and shakers in Online Marketing. In a recent interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was eye-opening. He stated that the best answer he could give is, you need to get your point across as quickly as possible.
We are living in the digital age and our customers are being swamped with info on a daily basis. Clients are being hit with text advertisements,, photographs, banners and of course videos. The amount of business owners fighting for customers attention is rapidly increasing.
As business owners it is our job to keep our clients attention as long as possible. We have got to create content that draws them in and keeps them.
Videos tend to be slightly harder than different kinds of advertising such as banners, text adverts, and photos. With those types of advertising a individual is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. Usually we can't force our customers to click our video to watch it, it is completely up to them.
Two Things That Will Get Your Customers To Click On Your Video
There are two crucial aspects that you have to get right to increase the likelihood of clients watching your video. You've first got to have an attention grabbing thumbnail. The second thing is the length of your video must be appealing to them. If they glance at the time of your video and it is an hour long, they are going to keep moving.
Videos that are less than a minute will get played more often than a video that is 2 to 3 minutes. Though three minutes may not seem like a long time, on the Web it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy worrying about the day-to-day activities that they forget about things such as brand naming. This is a crucial side of your marketing program and may be taken seriously, because in the long run it will skyrocket your ROI.
We are living in the digital age and our customers are being swamped with info on a daily basis. Clients are being hit with text advertisements,, photographs, banners and of course videos. The amount of business owners fighting for customers attention is rapidly increasing.
As business owners it is our job to keep our clients attention as long as possible. We have got to create content that draws them in and keeps them.
Videos tend to be slightly harder than different kinds of advertising such as banners, text adverts, and photos. With those types of advertising a individual is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. Usually we can't force our customers to click our video to watch it, it is completely up to them.
Two Things That Will Get Your Customers To Click On Your Video
There are two crucial aspects that you have to get right to increase the likelihood of clients watching your video. You've first got to have an attention grabbing thumbnail. The second thing is the length of your video must be appealing to them. If they glance at the time of your video and it is an hour long, they are going to keep moving.
Videos that are less than a minute will get played more often than a video that is 2 to 3 minutes. Though three minutes may not seem like a long time, on the Web it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy worrying about the day-to-day activities that they forget about things such as brand naming. This is a crucial side of your marketing program and may be taken seriously, because in the long run it will skyrocket your ROI.
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Use Video Presentation campaigns to build your name brand and to force traffic to your internet site. Explainer videos are also another great way to raise your leads.
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