If you are promoting a product or service on the Internet, you will get much better mileage out of a video presentation, rather than a sales letter on a website. We are in a society that likes to be entertained, as evidence by the success of the movie industry. Why not capitalize on that trend and focus your advertising and sales approach in the same way?
Let's face it, we live in an entertainment society, and when you can combine entertainment with a sales approach, you've got a winner. Look at the success that the movie industry rolls out week after week. Our society is hooked on movies, and they will be hooked on your videos, if you produce them correctly.
Even a two minute run of your video is usually sufficient to cover the main points of your item, and then you can refer to a website which could have your sales letter attached to provide more detail of your offer.
Videos are the way to get people's attention about your product or service. If they are interested in your topic, they will watch your video out of curiosity, and then you can move them to your website where the details are in your sales letter. You want to use your video to whet their appetite for the feast you have prepared for them with your product or service.
In a video, the customer can actually 'see' the item, see the colors, shape, and everything about it, so it can be visualized as being owned by the customer. It actually very easy to make your own videos yourself and post them on YouTube of Vimeo and create a very persuasive sales presentation, and follow up with your sales letter on your website by pointing your customer there.
Videos are far superior to sales letters in the conversion prospects to customers primarily because of the engagement factor of the videos. We live in an entertainment society, where people love to go to the movies. Just look at the success that the movie industry enjoys, and you should be capitalizing upon that trend. In marketing, the more of a person's senses that can be involved in any sales approach, the better. With a video the visual aspect, as well as audio, and the movie effect are three items that grabs the attention of the person. The sales letter really only employs the visual effect when the person reads the sales letter.
Let's face it, we live in an entertainment society, and when you can combine entertainment with a sales approach, you've got a winner. Look at the success that the movie industry rolls out week after week. Our society is hooked on movies, and they will be hooked on your videos, if you produce them correctly.
Even a two minute run of your video is usually sufficient to cover the main points of your item, and then you can refer to a website which could have your sales letter attached to provide more detail of your offer.
Videos are the way to get people's attention about your product or service. If they are interested in your topic, they will watch your video out of curiosity, and then you can move them to your website where the details are in your sales letter. You want to use your video to whet their appetite for the feast you have prepared for them with your product or service.
In a video, the customer can actually 'see' the item, see the colors, shape, and everything about it, so it can be visualized as being owned by the customer. It actually very easy to make your own videos yourself and post them on YouTube of Vimeo and create a very persuasive sales presentation, and follow up with your sales letter on your website by pointing your customer there.
Videos are far superior to sales letters in the conversion prospects to customers primarily because of the engagement factor of the videos. We live in an entertainment society, where people love to go to the movies. Just look at the success that the movie industry enjoys, and you should be capitalizing upon that trend. In marketing, the more of a person's senses that can be involved in any sales approach, the better. With a video the visual aspect, as well as audio, and the movie effect are three items that grabs the attention of the person. The sales letter really only employs the visual effect when the person reads the sales letter.
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