In marketing, behavioral segmentation is the division of the market into parts that will be based on certain patterns and interests that these groups would have in common. This is a very important aspect of marketing because if one does not know his target segment, he will not be able to push his product. Here are a few tips that may help in this division.
Now one of the most common ways to divide a market would be to divide them by when they would most likely buy the product. Entrepreneurs have to observe this as customers will only buy a certain product at a certain time of the day, certain time of the month, or on a certain holiday. So when pushing a product, he has to think about when the buyer will want to buy it.
Another way to divide the market would be to put the people in groups where they would share the same interests. In other words, he must group the people according to what they are looking for in a product. By doing this, he will know what features and benefits he can put in a product and market it to the specific target that would fit the product.
Of course one of the most common ways to segment markets would be through the purchasing power of the individual. So if one would want to target people who spend heavy on a luxury product, then a luxury product is what he should create. However, if his target is the mass market, then the price has to be significantly lower so that the target market, which are the masses, can be able to afford.
Of course they may also be grouped according to how much they would use the product. In other words, they will be grouped according to whether they heavily use the product, moderately use the product, or just lightly use the product. That way, the marketer will know who to concentrate on selling to.
There is also something known as buyer classification which would classify them as to what kind of buyer the target would be. The buyers are classified as regulars, non buyers, or just simply potential targets. Of course there would also be the users who used to buy the product and there would also be the ones that have used the product only for the first time.
Now the loyalty segmentation would be connected to the previous method at it also indicates what kind of buyer the customer is. Now one may actually group buyers according to how loyal they are to the brand whether they are loyal customers or not very loyal customers. The not very loyal ones would have the tendency to switch brands easily.
Now as one can see, there are many ways to do this kind of thing. Now take note that this is a very important aspect of marketing because it gives the product direction. If a marketer knows how to target properly, then he will be able to sell his product very well.
Now one of the most common ways to divide a market would be to divide them by when they would most likely buy the product. Entrepreneurs have to observe this as customers will only buy a certain product at a certain time of the day, certain time of the month, or on a certain holiday. So when pushing a product, he has to think about when the buyer will want to buy it.
Another way to divide the market would be to put the people in groups where they would share the same interests. In other words, he must group the people according to what they are looking for in a product. By doing this, he will know what features and benefits he can put in a product and market it to the specific target that would fit the product.
Of course one of the most common ways to segment markets would be through the purchasing power of the individual. So if one would want to target people who spend heavy on a luxury product, then a luxury product is what he should create. However, if his target is the mass market, then the price has to be significantly lower so that the target market, which are the masses, can be able to afford.
Of course they may also be grouped according to how much they would use the product. In other words, they will be grouped according to whether they heavily use the product, moderately use the product, or just lightly use the product. That way, the marketer will know who to concentrate on selling to.
There is also something known as buyer classification which would classify them as to what kind of buyer the target would be. The buyers are classified as regulars, non buyers, or just simply potential targets. Of course there would also be the users who used to buy the product and there would also be the ones that have used the product only for the first time.
Now the loyalty segmentation would be connected to the previous method at it also indicates what kind of buyer the customer is. Now one may actually group buyers according to how loyal they are to the brand whether they are loyal customers or not very loyal customers. The not very loyal ones would have the tendency to switch brands easily.
Now as one can see, there are many ways to do this kind of thing. Now take note that this is a very important aspect of marketing because it gives the product direction. If a marketer knows how to target properly, then he will be able to sell his product very well.
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