One big trend in off-page SEO (Search Engine Optimization) is to be sure that the links to your website are real. There was a time when the wholesale manufacturing of links and link farms was rampant across the Internet, and most of them were basically illegitimate.
Conversion Rate Optimization - Don't overlook this! An important aspect of selling products and services online is providing your visitors with unique and compelling content, and also directing them to an effective sales funnel.
Social Media will still be a strong influencer of SEO performance, yet it's important to know that both Twitter and Facebook are being more stringent about what data is released to third party engines. There are also rumors that Facebook may soon be entering the Search Engine arena - stay on top those developments.
Google+ - It's no surprise that Google+ is quickly becoming a powerful player in the process of utilizing effective keywords. Taking advantage of clicks from Google+ to bring you more clients is a smart move, as Google+ is seeing huge spikes in traffic, that are SEO integrated.
To get to the crux of the matter, all of the factors that go into ranking web pages rely upon trust, quality, and authority. This is really what Google has set out to do in the first place, is to give the searcher what he or she is really looking for. Up to now, there has been an unwritten (and written) strategy to "trick" Google into ranking our site.
Now with the advent of Panda and Penguin there is some real teeth in the process, and it is forcing people to focus more on the delivery of good content. You are going to have to build an audience and a following and develop trust with that audience to continue maintaining a ranking.
Conversion Rate Optimization - Don't overlook this! An important aspect of selling products and services online is providing your visitors with unique and compelling content, and also directing them to an effective sales funnel.
Social Media will still be a strong influencer of SEO performance, yet it's important to know that both Twitter and Facebook are being more stringent about what data is released to third party engines. There are also rumors that Facebook may soon be entering the Search Engine arena - stay on top those developments.
Google+ - It's no surprise that Google+ is quickly becoming a powerful player in the process of utilizing effective keywords. Taking advantage of clicks from Google+ to bring you more clients is a smart move, as Google+ is seeing huge spikes in traffic, that are SEO integrated.
To get to the crux of the matter, all of the factors that go into ranking web pages rely upon trust, quality, and authority. This is really what Google has set out to do in the first place, is to give the searcher what he or she is really looking for. Up to now, there has been an unwritten (and written) strategy to "trick" Google into ranking our site.
Now with the advent of Panda and Penguin there is some real teeth in the process, and it is forcing people to focus more on the delivery of good content. You are going to have to build an audience and a following and develop trust with that audience to continue maintaining a ranking.
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