The Facebook advertising platform is a great way to get the word out about a good or service that you are currently offering. One of the great benefits of the advertising program is that one can target a very specific demographic group who is most likely to buy one's particular product. On can even use Facebook paid ads to target specific interests.
You can choose many different categories in combination and really fine tune who you want your ad shown to. You can pick an range of age, gender, married, divorced, in a relationship or not, occupation, geographical location, and likes and dislikes in all kinds of areas. Tastes in music, cooking, clothing, hobbies, and all kinds of subdivisions within those classifications can be targeted.
Once you have created your ad, you can go to the section in Facebook that says, "Create Your Ad" and then you will be taken to a section that says, "Create Your Audience," and then you see a notice on the right hand side that gives you the size of your potential audience that you will be reaching.
For example, you could do a Facebook graph search for people who like the Denver Broncos and like teeshirts, an even more specific targeted group. Facebook will then return a list of names that you can scrape with the scraper. This could allow you to get an even greater percentage of real buyers to your offer.
The ads are usually posted on the newsfeed of your fan page, as that is the area where most of the eyeballs are focusing, but they can be on the right side too, which is the traditional ad area. The newsfeed will get you the best results as a rule.
You can choose many different categories in combination and really fine tune who you want your ad shown to. You can pick an range of age, gender, married, divorced, in a relationship or not, occupation, geographical location, and likes and dislikes in all kinds of areas. Tastes in music, cooking, clothing, hobbies, and all kinds of subdivisions within those classifications can be targeted.
Once you have created your ad, you can go to the section in Facebook that says, "Create Your Ad" and then you will be taken to a section that says, "Create Your Audience," and then you see a notice on the right hand side that gives you the size of your potential audience that you will be reaching.
For example, you could do a Facebook graph search for people who like the Denver Broncos and like teeshirts, an even more specific targeted group. Facebook will then return a list of names that you can scrape with the scraper. This could allow you to get an even greater percentage of real buyers to your offer.
The ads are usually posted on the newsfeed of your fan page, as that is the area where most of the eyeballs are focusing, but they can be on the right side too, which is the traditional ad area. The newsfeed will get you the best results as a rule.
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