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Tuesday, November 6, 2018

Long Island SEO: The Most Important Questions Regarding CRO

By Arthur Williams


How familiar are you with search engine optimization? Do you know about the various intricacies associated with the topic including, but certainly not limited to, CRO? Anyone that's involved in Long Island SEO and marketing in general will tell you that CRO can help you get more visitors to your website, boosting your business in a major way. For those that would like to learn about this particular topic, the following questions are the most important to bring up.

"What is CRO, anyway?" CRO is an acronym that stands for conversion rate optimization. What it is, simply put, is a collection of actions performed to increase website conversions. These include everything from website clicks to sales, which the likes of fishbat.com can attest, which is why it's important for CRO to be part of your overall marketing strategy. This is just the start of the information that Long Island SEO experts can provide.

"Aren't SEO and CRO the same thing?" This is one of the most common misconceptions about CRO that light should be shed on. Keep in mind that this strategy is focused on increasing website transactions. Meanwhile, SEO is more focused on getting websites to rank and bringing visitors in; there isn't much of a focus on digital transactions. These terms aren't the same, so be mindful of their differences.

"What entails a good CRO strategy?" Simply put, it comes down to your website's presentation. Are your buttons located in spots that the user will be able to easily access? Can they find the information they're looking for without having to spend minutes scouring your site? These are just a few questions you should ask so that you can make the necessary changes that your website will be able to benefit from.

"Do I require CRO?" There are a few reasons why, yes, your website may require a focus on CRO. The most important is the fact that it can help increase website conversions. It will also help users better find information that, depending on the quality of said information, will encourage them to learn more about your services. CRO goes a long way, so it would be an oversight to leave it out of your digital marketing strategy.




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