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Thursday, June 1, 2017

Long Island SEO: 4 Pointers To Help Insurance Agents Along

By Paula Hess


Insurance agents are tasked with selling various types of insurance to current and prospective clients alike, meaning that they have plenty on their respective plates. As a matter of fact, it's safe to assume that they won't have enough time for digital media. This is unfortunate, especially when given the benefits that Long Island SEO can offer them. Here are 4 tips that these agents should use in order to get the most out of this endeavor.

In order to become successful from a Long Island SEO standpoint, you should make note of the type of agent you are. You must also focus on areas where your expertise will be most useful. If you're a car insurance agent, for instance, maybe you should focus on populated areas like New York City, Los Angeles and the like. By doing so, the idea of achieving SEO success will not be as far away as it appears.

You must also develop a website that's responsive. Even though desktop computers are where a large percentage of traffic comes from, smartphones and other mobile devices are gaining considerable ground. What this means is that if your site isn't responsive, you're not going to see the types of rankings you're looking for. Any insurance agent would be wise to hire a web designer if they lack experience in this field.

Another way for insurance agents to find SEO success is by taking advantage of social media. There are many channels worth looking into for this purpose, ranging from Twitter to LinkedIn. Your activity on these platforms should be consistent, as this will help you rank for certain keywords sooner. If you find yourself struggling in this regard, you shouldn't hesitate to look into reputable names such as fishbat.com.

Finally, if you're an insurance agent that wants to use SEO, understand that it takes time. As a matter of fact, it's not far-fetched for this to take months or even years to see any type of growth. This is the norm, so don't feel as though you're the only one struggling in this respect. There are many ways to go about SEO, as you can clearly see. However, these methods will only prove worthwhile if you stick with them in the long term.




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