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Saturday, May 27, 2017

Television & The Shifts That Internet Marketing Companies Observe

By Rob Sutter


There has been something of a shift in television, as far as how we consume content is concerned. While most people still sit in their rooms, watching screens that produce images, the truth of the matter is that TV has seen changes in recent years. Some of these are more noticeable than others, but all of them have been observed by Internet marketing companies across the board. For a better understanding of what said changes entail, read on.

One of the ways that TV changed is with the inclusion of streaming services, some being more popular than others. Netflix is the name that most people know, but others like Hulu and MLB.TV have been able to provide their own catalogs. These are different from standard TV channels, which more people seem to be shying away from in favor of said streaming services. Of course, this is just one of many changes that authorities like fishbat.com can draw attention to.

Binge-watching is another recent shift made in the world of TV. Decades ago, many people would have never thought of watching numerous episode of a show at one time, as new episodes were typically released periodically. With Netflix, as well as other streaming services, full seasons tend to be dropped at once. This makes the act of binge-watching easier, and it's safe to assume that the companies providing said seasons encourage this practice.

What about the various video streaming websites that are active today? YouTube is perhaps the most common example and it's easy to see why, given its over one billion users that are active on the site. Many of these users have channels that they're subscribed to, meaning that they will be alerted if new videos are released. This is no different from traditional TV channels, which viewers flip over to so that they can catch new episodes as they air.

If you've been told that TV is dead, you might want to recheck your facts. The truth of the matter is that this multimedia platform is never going to go away, but instead change to adjust to the digital age that's constantly developing. What's perhaps more remarkable about the Internet is that it provides us with different ways to consume content, either entertainment-focused or otherwise. Simply put, TV will not die but instead merely change.




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