If you are thinking of venturing into the world of SMS marketing, then you need to know what may work and what may not. There are options such as short codes and long codes, and then the shared codes and the dedicated codes. However, for a complete success in brand control and promotion using the mobile marketing campaigns, then you have to harness the power of the common short codes (CSCs) through the dedicated short code texting service from the right service provider.
There are several reasons why the dedicated short codes offer an easy and comfortable way of controlling and promoting the brand while protecting it at the same time. When using the SMS method of messaging, the code that you use is also part of your brand. As such, it makes it possible to sustain two-way dialogue with the customers.
The code can be used to ask customers to vote for your brand and learn more about your products. With time, the customers start associating the number with your brand and your company. It works just like the corporate colors and logos do.
In the area of control, it means that as the business owner or the marking manager, you have the power to determine how the number is to be used. In this regards, you can choose to have it used for providing information or company news such as the discounts available, content and brand promotion, the coupon offers and introducing new products. However, using the shared codes doesn't offer this opportunity as the third party carrier can stop the campaign in case of any dispute.
In addition to this, there is the benefit of keyword exclusivity as you have the right of the keywords used on the number. In fact, it is not necessary to have your name included as you are the only one with the number. Instead, you choose short keywords that the consumers can remember easily.
The customers can easily share their information on the platform since you are the platform owner; you also have an absolute ownership of the data shared on the platform. There is no third party router and thus no risk of someone else disputing the ownership of this data.
There is also the advantage that the platform is portable and scalable to all stats as needed. The exclusivity means that it is adaptable for regional focus and then scalable when the campaign needs to move countrywide.
Lastly, is it considered to be a very secure messaging platform and thus fits well in the mobile strategy in an organization. In the situation where the information is sensitive, it offers the best solution in handling the information. For this reason, it is very common the financial services, government sector, and the healthcare services. The platform reduces message congestion risks as well as the non-compliance risks through the provision of the direct control over the message quality and quantity.
There are several reasons why the dedicated short codes offer an easy and comfortable way of controlling and promoting the brand while protecting it at the same time. When using the SMS method of messaging, the code that you use is also part of your brand. As such, it makes it possible to sustain two-way dialogue with the customers.
The code can be used to ask customers to vote for your brand and learn more about your products. With time, the customers start associating the number with your brand and your company. It works just like the corporate colors and logos do.
In the area of control, it means that as the business owner or the marking manager, you have the power to determine how the number is to be used. In this regards, you can choose to have it used for providing information or company news such as the discounts available, content and brand promotion, the coupon offers and introducing new products. However, using the shared codes doesn't offer this opportunity as the third party carrier can stop the campaign in case of any dispute.
In addition to this, there is the benefit of keyword exclusivity as you have the right of the keywords used on the number. In fact, it is not necessary to have your name included as you are the only one with the number. Instead, you choose short keywords that the consumers can remember easily.
The customers can easily share their information on the platform since you are the platform owner; you also have an absolute ownership of the data shared on the platform. There is no third party router and thus no risk of someone else disputing the ownership of this data.
There is also the advantage that the platform is portable and scalable to all stats as needed. The exclusivity means that it is adaptable for regional focus and then scalable when the campaign needs to move countrywide.
Lastly, is it considered to be a very secure messaging platform and thus fits well in the mobile strategy in an organization. In the situation where the information is sensitive, it offers the best solution in handling the information. For this reason, it is very common the financial services, government sector, and the healthcare services. The platform reduces message congestion risks as well as the non-compliance risks through the provision of the direct control over the message quality and quantity.
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If you are looking for information about a dedicated short code texting service, you should pay a visit to our web pages online here today. Additional details can be seen at http://www.dialx.net now.
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