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Friday, November 14, 2014

Can Long Island Advertising Agencies Effectively Use Pinterest?

By Rob Sutter


Pinterest is a website that requires unique social media attention compared to other channels. After all, it is a site that is primarily rooted in images, meaning that methodology is undoubtedly going to change. With that said, though, how can Pinterest newcomers make the most out of this website for marketing purposes? As you may learn from Long Island advertising agencies, these points are just a few which should not be overlooked by any means.

If you're going to make the most out of your pins, ensure that you do not have any broken links. This is a big no-no when it comes to the work Long island advertising agencies are responsible for. Not only are these troublesome for the viewer but it's clear that these will not lead to higher ranks across search engines, either. Simply put, according to firms like fishbat, your links matter and not a single one of them should be discovered as broken.

Those who are driven to utilize Pinterest will have to consider that photo quality is of the utmost importance. I am sure that this goes without saying for many but you'd be surprised by just how easy it is for accounts to fall flat because the right pictures weren't pinned. Make sure that you find visuals which fulfill any all aspects, including - but not limited to - color, sharpness, etc. If a high level of quality is not seen with every single photo, Pinterest efforts will fall flat.

Pinterest is a website that should be used with demographics in mind as well. Maybe you're looking to market athletic equipment to men and women alike; you're probably going to want to pin images shortly after 3 o'clock in the afternoon, since this is the standard time most adults get out of work. Along with time zones, recognize that you are most likely going to appeal to more than one location. Suffice it to say, demographics entail various points of interest.

Make note of these tips so that you'll be able to focus on Pinterest as a long-term marketing vehicle. No one can argue with the fact that Pinterest remains one of the most unique social media platforms and I believe that it can present various possibilities for companies looking to use it. Of course, in order for success to be seen, certain methods must be set in place. You can be certain that the aforementioned methods are just a few which can yield tremendous results.




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