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Thursday, February 27, 2014

How You Should Do Mobile Search Engine Optimization

By David John


When we're talking about Search Engine Optimization for mobile devices, there's this vague consensus that all website owners should do it. After all, more and more people are right now surfing the Internet through their smart phones, tablets and iPhones.



For example, if a person is looking for a hardware store in an area, they will most likely do a search on the internet from their smart phone, and input something like, 'downingtown hardware' and hopefully your store will be first in line.

It could come up without you having to do much because Google has targeted every house, store and all other structures in the world, but unless you go another step and fill out all of the information on google maps you may not show up at all. It is a simple thing to do, and it will pay you big dividends.

Then you need to optimize for the regular Google organic search, where if someone 'Googles' "hardware stores downingtown," you are on the first page at the top. This is going to cause people to find your store while they are out shopping, getting ready to go shopping, or just thinking about it.

Nobody knows just how many do their research through their mobile devices, but considering the number of people using mobile devices, it's fair to say there are enough people who do, prompting Google to change its algorithms for ranking. One known factor for mobile SEO is for a website to function properly. There shouldn't be any videos that don't play or URLs that point to a different web page.

Once you get them in the store, keep them coming by sending text messages to them with specials and freebies. It's all about the marketing, and you will be the winner.




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