Is your website not ranking as you'd like it to? If not, it's possible that the cause is a collection of 404 error pages. These are more common than you think, but the fact that they can harm Long Island SEO efforts shouldn't be ignored. Fortunately, you're not without help. Sometimes, a bit of insight goes a long way. Here are some of the most common causes of 404 error pages and how you can overcome them.
When it comes to the triggers of 404 error pages, removal of internal pages should be noted. Reputable names along the lines of fishbat.com will tell you that when links direct users to pages that don't exist, 404 errors take their place. This means that the users in question won't be able to find the information they're looking for. Such an event can be detrimental to SEO as well, which is why it's even more important to change links over time if need be.
Entire website revamps can lead to 404 error pages developing, too. Let's say that, during a revamp, you decide to change the URLs of certain interior pages. If the links associated with them, either on-site or on third-party platforms, aren't changed as well, this can lead to 404 errors. Renovations to websites, especially those with several pages, require considerable planning and it's easy to see why, especially with SEO taken into account.
These are just a few causes associated with 404 error pages, but you should know what to do if they arise. First, try to refresh your browser. It's possible that your site simply failed to function at that particular moment, which isn't unheard of. If you're still seeing the same problem, then you're going to have to do more extensive work. This may be where the assistance of a Long Island SEO company will prove beneficial for you.
Along with checking URLs, as discussed earlier, you should run a malware scan on your website. Malware has been known to lead to various website problems, including webpages not loading correctly. If this is the case, it goes without saying that said malware must be eliminated from the equation as possible. The sooner that this particular issue is taken care of, the sooner you can get back to operating your site as usual.
When it comes to the triggers of 404 error pages, removal of internal pages should be noted. Reputable names along the lines of fishbat.com will tell you that when links direct users to pages that don't exist, 404 errors take their place. This means that the users in question won't be able to find the information they're looking for. Such an event can be detrimental to SEO as well, which is why it's even more important to change links over time if need be.
Entire website revamps can lead to 404 error pages developing, too. Let's say that, during a revamp, you decide to change the URLs of certain interior pages. If the links associated with them, either on-site or on third-party platforms, aren't changed as well, this can lead to 404 errors. Renovations to websites, especially those with several pages, require considerable planning and it's easy to see why, especially with SEO taken into account.
These are just a few causes associated with 404 error pages, but you should know what to do if they arise. First, try to refresh your browser. It's possible that your site simply failed to function at that particular moment, which isn't unheard of. If you're still seeing the same problem, then you're going to have to do more extensive work. This may be where the assistance of a Long Island SEO company will prove beneficial for you.
Along with checking URLs, as discussed earlier, you should run a malware scan on your website. Malware has been known to lead to various website problems, including webpages not loading correctly. If this is the case, it goes without saying that said malware must be eliminated from the equation as possible. The sooner that this particular issue is taken care of, the sooner you can get back to operating your site as usual.
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