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Thursday, October 25, 2018

Long Island SEO: The Do's And Don'ts Regarding Page Load Improvement

By Arthur Williams


To get found on Google, Bing and a host of search engines, there are many aspects to take into account. Webpage loading speed is one of the most important, as Long Island SEO experts can attest, and it's possible that your own site is struggling in this respect. If not, there's a good chance that there's room for improvement. With this in mind, here are some do's and don'ts that will help your site provide a smoother user experience.

If you'd like to speed up your website, images should be properly optimized. Reputable names in SEO such as fishbat.com will tell you to choose file sizes that are smaller, JPEG being one of the most common examples. Furthermore, these images should be cropped or resized so that they better fit your site's layout. Otherwise, the entire presentation will seem off. Needless to say, images play a pivotal role in how websites rank.

Your website may benefit from a more minimal presentation, too. Instead of relying heavily on images and videos, just to name a few examples, you may want to focus on text. Not only will this approach help your site perform better, as far as speed is concerned, but you'll be better able to provide your visitors with the information they need. This approach serves numerous purposes, which is why it's worth adopting as early as possible.

You may overlook the importance of a content delivery network, which is a tremendous oversight. A CDN is defined as a number of servers that, when utilized, can deliver web content to anyone in the world. The speed at which your site loads will depend on the CDN that you use in tandem to a user's location. If you're not familiar with these networks, look up names like EdgeCast, Cloudflare, and CloudFront. You'll develop a better understanding of their importance to your site's performance.

What about the possibility of multiple website plugins being used? This is another oversight that business owners should be aware of. Even though WordPress, for example, offers add-ons that can improve the user experience, it's possible to go overboard in this respect. What this means is that you should be mindful of the addons you keep active. By doing so, you'll be able to keep your site working at a steady clip, no matter what content is being presented.




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