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Thursday, September 20, 2018

Long Island Advertising: 4 Ways To Go About Emoji Marketing

By Paula Hess


How often do you use emojis? If you use them mostly for texting with friends and family, you might not give much thought to the idea of using them for professional purposes. For this reason, it's worth looking into the strategy known as emoji Long Island advertising. How does one use these icons to boost their business? Here are the top 4 things to know about the endeavor in question so that you can get the most from it.

First and foremost, understand that there are certain times where emojis are most appropriate. Let's say that, for the sake of argument, that you are a restaurant or eatery owner that has new menu items to share. You may want to promote these with the help of emojis, as these coincide with your content and create interest. This is just one of the many tips that reputable firms like fishbat can provide those who are just starting out.

Next, be mindful of the specific types of emojis that you use. If you work within a certain industry, you may find that some of these images relate to your business more than others. This is especially true for restaurateurs, who will have a litany of food-related emojis to choose from. If you choose the ones that best reflect your content and business in general, emoji marketing will be that much more of a breeze.

No matter how useful you believe emojis to be, there is such a thing as going overboard. If you're sent a random email, only to be greeted by a string of emojis without any real text in sight, chances are that you'll be either turned away or downright confused by the message. Emojis are great at enhancing messages, but they shouldn't serve as the messages themselves. By keeping this in mind, you'll be more effective at marketing with them.

Fourth, and finally, be sure to use emojis to directly communicate with others. One of the reasons why emojis have become so popular from a business standpoint is their effectiveness in terms of creating engagement. This can be anything from clicking on links to completing transactions, which speaks volumes about the effectiveness of emojis. For those that stick with the process of emoji marketing, the results will be undeniable.




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