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Monday, July 23, 2018

Long Island SEO: What To Know About Algorithm Changes

By Arthur Williams


For business owners, ranking online is one of the most important tasks in the digital age we live in today. You want to be found on a variety of search engines, as this will not only increase awareness but potentially boost sales. If you noticed your website's position drop, however, it's possible that this is due to an algorithm update. As Long Island SEO companies across the board will tell you, it's entirely possible to prepare for these ahead of time.

One of the ways to prepare for algorithm changes, according to the likes of www.fishbat.com, is by maintaining a strong website. Not only should it be pleasing to the eye, catching the attention of others with ease, but it must also be functional. If it takes longer than a few seconds for your homepage to load, it can have a negative impact on your site's rankings. Web design and Long Island SEO work in tandem, but the former is just one variable to consider.

Even though web design plays a role in SEO, and algorithm changes by proxy, it can be argued that content creation is just as vital. Simply put, if your website doesn't feature fresh content, it will be difficult for it to rank. After all, when sites haven't been updated in quite some time, they tend to fall off the face of Google, Bing and other such engines, which makes it more difficult for people to find them. By consistently adding valuable content, rankings will improve.

Speaking of content, you should know that placements on various sites go a long way. It's important to note that while your site may be a great place to host content, it shouldn't be the only site that you rely on. As a matter of fact, it's in your best interest to reach out to other sites. Inquire about collaborative opportunities that can benefit all parties. By keeping your content varied from a placement perspective, you won't have to worry about algorithm changes that could negatively impact you.

No matter how many changes you make to your website, understand that there might still be work to be done. To know what type of work you'll be responsible for, read the news. If you go online and look into search engine optimization, you are likely to find a slew of news articles focused on the topic in question. What this means is that you may be able to prepare for algorithm updates sooner, provided they're covered by the articles in question.




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