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Saturday, June 23, 2018

What Long Island SEO Experts Can Tell You About High-Converting Keywords

By Arthur Williams


In order to maximize your Long Island SEO success, your keywords must be selected with care. Needless to say, these should be relevant to the products you build and the services you provide; otherwise, you'll run the risk of being found by fewer people. It's equally important for these keywords to convert, leading to success in the long term. High-converting keywords will get you found, and the sales and engagement you'll see will be equally as impressive.

In simplest terms, high-converting keywords are the ones that will help businesses see more conversions. These can be in regard to warm leads, transactions, general engagement, or what have you. In other words, these terms won't have visitors simply clicking away from your website without following other steps. It's important for reputable companies such as fishbat to identify these so that their clients achieve greater success on the digital front.

Once this information is firmly set in your mind, you must determine which keywords will be the highest-converting for your business. You should start by included branded keywords in your overall collection. What this does is allow you to easily obtain real estate if, for example, a user decides to search for your brand. Your website, or one of its various internal pages, should be among the first few results they see.

You should also consider customer actions and how they can influence your online rankings. To expand on this, let's say that someone wants to purchase a new car; what are some of the terms that they will search for? Are they going to focus more on location? Do they have a specific model in mind? Knowing how your user base goes about making purchases will, in theory, allow you to benefit that much more from your SEO efforts.

Lastly, if you want to focus on more high-converting keywords, keep seasonality in mind. If you work for or own a company that specializes in produce, you'll want to focus on fruits and vegetables that are in season. These should be included in your keyword collection, which will theoretically rotate with every passing season. Seasonal keywords will convert the best, thereby allowing you to see more conversions.




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