How do you know if your SEO strategy is working? The best way to do so is by tracking metrics, which are numerous, to say the least. Web design companies are able to keep track of these, but which ones should specifically be focused on? For those that would like to learn more, in order to improve their rankings in the future, here are the top 4 SEO metrics that should make it a point to track over the course of time.
Bounce Rate - A top web design company can tell you that the bounce rate refers to the number of people that leave a site as quickly as they arrive. One of the reasons why a visitor may do this, according to the likes of Lounge Lizard, is difficult navigation. They may also leave if there simply isn't enough value to be seen at the onset. Problems like these can result in the bounce rate increasing, which has a negative impact from an SEO standpoint.
Load Time - Next, you should keep track of how long your site takes to load. Simply put, if your site requires more than a few seconds to load, it won't rank as well. As a matter of fact, you shouldn't be surprised if you start to see less traffic as a result of low performance in this sense. You should be mindful of load time, as it's another important SEO metric that can help your strategy improve.
Traffic - Traffic plays a major role in SEO, too, as it speaks to the number of people that visit your site. Not only will you be able to bring more eyes to your business, but you can also see more leads and sales come in on a regular basis. If you gain ample traffic, especially as it increases over the course of time, chances are that your site is performing well. If not, it's in your best interest to look into the backend to see what can be done.
Keyword Rankings - When it comes to SEO metrics, this is arguably the most important one. Simply put, this refers to where a company is positioned on search engines for different keywords. Keep in mind that rankings will change as time goes on. This is dependent on your strategy, as it may need retooling as time goes on. By staying on top of your SEO game, keyword rankings will see a collective uptick.
Bounce Rate - A top web design company can tell you that the bounce rate refers to the number of people that leave a site as quickly as they arrive. One of the reasons why a visitor may do this, according to the likes of Lounge Lizard, is difficult navigation. They may also leave if there simply isn't enough value to be seen at the onset. Problems like these can result in the bounce rate increasing, which has a negative impact from an SEO standpoint.
Load Time - Next, you should keep track of how long your site takes to load. Simply put, if your site requires more than a few seconds to load, it won't rank as well. As a matter of fact, you shouldn't be surprised if you start to see less traffic as a result of low performance in this sense. You should be mindful of load time, as it's another important SEO metric that can help your strategy improve.
Traffic - Traffic plays a major role in SEO, too, as it speaks to the number of people that visit your site. Not only will you be able to bring more eyes to your business, but you can also see more leads and sales come in on a regular basis. If you gain ample traffic, especially as it increases over the course of time, chances are that your site is performing well. If not, it's in your best interest to look into the backend to see what can be done.
Keyword Rankings - When it comes to SEO metrics, this is arguably the most important one. Simply put, this refers to where a company is positioned on search engines for different keywords. Keep in mind that rankings will change as time goes on. This is dependent on your strategy, as it may need retooling as time goes on. By staying on top of your SEO game, keyword rankings will see a collective uptick.
About the Author:
Visit Lounge Lizard if you have any questions about employing a web design company.
No comments:
Post a Comment