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Wednesday, September 13, 2017

Why Emojis Matter To Internet Marketing Companies

By Arthur Williams


Emojis are nothing new, but their popularity cannot be denied. It's easy to take them for granted, seeing as how we can easily access them whenever we're texting, emailing, or simply engaging others in the digital sense. Emojis aren't used solely for entertainment, though, as there's something of a business impact to take into account as well. Here is what you should know about the possible impact they can have on Internet marketing companies.

If you'd like to know how the likes of www.fishbat.com may use emojis, it'd be wise to start with social media. With so many posts to be shared, it may be in the best interest of an Internet marketing companies to include smiley faces or other appealing icons to posts. These make the posts in question come across less like business propositions and more like texts you'd send family members and friends. Emojis can help businesses come across as more relatable.

What about branding, which is another field where emojis can come into play? Anyone that has worked in advertising will tell you that standing out from the crowd is essential. If your approach is similar to others, you may not be able to obtain the amount of success you're looking for. Fortunately, emojis are both visually unique and familiar. Not every business can use them due to pre-established branding, but it doesn't hurt to consider them.

As covered by a recent piece in the Search Engine Journal, emojis and SEO may be going hand-in-hand soon enough. Bing, Yahoo and even Google allow people to perform searches with emojis in place, meaning that search results will become more diverse. If you don't use these icons, there's a chance that you're missing out on some valuable digital real estate. SEO is constantly evolving, so it wouldn't be surprising to see this change occur during the next decade or so.

If you think that emojis are only good for texting or messaging, you'd be mistaken. As a matter of fact, they can be used to help your business grow, not only from a branding standpoint but in terms of sales. Virtually everyone knows what emojis are, so it's not like the average person will look at them with skepticism. If anything, they can make all the difference in the world from a marketing perspective.




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